Sonara Jewelry Overview
Sonara Jewelry is a leading Los Angeles, California-based wholesale jewelry distributor. They have been in business for more than 25 years and deal in high-quality gold, diamond, and sterling silver jewelry exclusively for businesses involved in the jewelry business. Their catalog contains more than 30,000 pieces, from simple designs to modern ones. Situated in the center of the Los Angeles Jewelry District, Sonara Jewelry is well known for its dedication to quality workmanship, competitive prices, and outstanding customer service.
Company Background
Founded in 1989, Sonara Jewelry has developed into one of the largest wholesale sterling silver jewelry firms in the Los Angeles Jewelry District. Their 8,000 sq ft showroom features a large inventory, ranging from timeless styles to trendy designs. The company’s commitment to quality is reflected in their careful choice of materials and attention to detail in each piece. Through the blending of traditional methods with contemporary innovations, Sonara Jewelry continues to address the changing demands of the jewelry market.
Product Range
Sonara Jewelry (USA – Wholesale)
- Diamond Jewelry: Rings, pendants, earrings, bracelets
- Silver Jewelry: Studs, hoops, chains, anklets
- Gemstone Jewelry: Morganite, tanzanite, sapphire, etc.
- Hip-Hop Jewelry: Micro pave, iced-out styles
- Loose Stones: Diamonds and colored gemstones
Sonnaar (India – Retail)
- Sterling Silver Jewelry: Minimalist rings, earrings, nature-inspired designs
Sonara Jewellery (Australia – Artisan)
- Handcrafted Pieces: Bracelets, rings, necklaces with artistic, nature themes
Metals Used
- 10K and 14K solid gold (white, yellow, and rose).
- 925 sterling silver rhodium plated to avoid tarnishing.
- These metals are selected for their strength, brilliance, and capacity to harmonize with a range of gemstones.
Stones Used
- Natural diamonds.
- Cubic zirconia (mainly utilized in silver jewelry).
- Gemstones such as morganite, tanzanite, sapphire, garnet, amethyst, and topaz.
Price Range
- Sterling silver items: beginning at $10.
- Gold and diamond jewelry: $100 to several thousand dollars.
- Loose gemstones and diamonds: variable prices depending on size and quality.
Sonara Jewelry Customer Reviews Across Platforms
There is only 20 reviews and 3.6 rating of Sonara Jewelry and 62% would recommend to a friend on Glassdoor.
Sonara Jewelry has a high trust score of 100 indicating a legitimate and reliable business. It has no rating and no reviews.
Customer's Feedback Summary
Pros:
- Diverse Product Line – From diamond and silver jewelry to art and minimalist design.
- International Presence – Has a presence in the USA (wholesale), India (retail), and Australia (artist), catering to different market segments.
- Personalization Possible – Provides custom-designed and hip-hop iced-out jewelry in the US market.
- Budget-Friendly – Indian franchise provides trendy sterling silver jewelry at affordable prices.
- Handmade Excellence – Australian franchise deals in premium, handmade art pieces.
- Fast Shipping (USA) – Wholesale clients can enjoy same-day shipping.
- 925 Sterling Silver – Guarantees authenticity and longevity in silver jewelry.
- Fashion-Forward Designs – Nature-centered and minimalistic designs appeal to contemporary consumers.
- Supports Local Artisans – Indian and Australian offices focus on ethical, small-scale production.
- Diverse Customer Base – Suits bulk buyers, personal shoppers, and artisanal jewelry enthusiasts.
Cons:
- Not a Single Brand – Separate branches (USA, India, Australia) run independently with separate styles and business strategies.
- Limited Retail Options (USA) – Mainly wholesale; not suited for individual, casual shoppers.
- Basic Branding – Not a strong, global brand image or prestige.
- Website Usability – Some websites (particularly wholesale) are outdated or poorly navigated.
- Inconsistent Design Themes – Product look widely varies across regions (e.g., hip-hop vs. artisan).
- Limited Global Shipping – Certain branches do not ship worldwide or have excessive fees.
- No High Jewelry – Does not support the luxury or haute joaillerie market.
- Variable Customer Service – Quality of service can vary based on branch or platform where you buy it from.
- Low Brand Profile – Less famous than bigger jewelry brands such as Tiffany or Pandora.
- Return/Exchange Policies – Can be opaque or limiting, particularly for wholesalers.
We give It 4.2 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Sonara Jewelry Social Media & Contacts
Sonara Jewelry has 676 followers and 76 post on Instagram.
Sonara Jewelry has around 190 followers and 173 likes on Facebook.
Sonara Jewelry only has 5 followers and 1 following on Pinterest.
We give It 1.3 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
Sonara Jewelry provides competitive prices designed for jewelry businesses. They have a wide variety to ensure customers can obtain products within their budget without losing the quality of the product. Discounts are offered in bulk purchases, and this gives extra savings for bulk orders.
Value For Money
Customers always comment that Sonara Jewelry is great value for the price. The union of superior materials, qualified craftsmanship, and affordable price ensures their products are an investment for retailers and designers looking to provide their consumers with superior jewelry items.
Discount Coupons and Promotions
Sonara Jewelry from time to time conducts promotions and discounts, especially in bulk orders of more than $1,000. Customers are invited to sign up for their newsletter or get in touch with the company directly in order to remain informed about ongoing offers and special promotions.
We give It 4.5 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Sonara Jewelry
1. Is Sonara Jewelry a wholesale-only supplier?
Yes, Sonara Jewelry is a supplier exclusively catering to businesses within the jewelry trade.
2. What is the minimum order requirement?
Minimum order is $100, with no exceptions.
3. Do they ship the same day?
Orders placed by 2 PM PST will generally ship the same business day.
4. Are their gold items solid gold?
Yes, all gold pieces are solid 10K or 14K gold white, rose, or yellow gold.
5. What types of stones do they use in their jewelry?
They use natural diamonds, cubic zirconia, and other gemstones such as morganite, tanzanite, and sapphire.
6. Do they take returns?
Returns within 30 days of purchase are accepted, as long as all tags remain attached.
7. Are their chains Italian made?
Yes, their chains are Italian made out of sterling silver.
8. Do they provide volume discounts?
Yes, they do provide discounts for bulk purchases; customers should ask directly for information.
9. May I come into their showroom?
Yes, their showroom is at 640 S Hill St, Suite 538, Los Angeles, CA 90014.
10. How can I get in touch with them?
You can contact them at sales@sonarajewelry.com or call 1-866-550-1111.
Conclusion
Sonara Jewelry is a leading wholesale jeweler located in Los Angeles, California, dealing with fine gold, diamond, gemstone, and sterling silver jewelry. Sonara Jewelry deals only as a B2B supplier and serves retailers and resellers, with the need for a valid business license and a $100 minimum order.
With more than 30,000 products in inventory, Sonara has a wide variety of products ranging from Miami Cuban chains, custom iced-out pendants, sterling silver chains produced in Italy, and natural gemstone products. Their gold products are produced using solid 10k or 14k gold, and silver products are made of .925 sterling silver with cubic zirconia stones. The firm boasts same-day shipping on orders received by 2 PM PST and provides flat-rate shipping within the U.S.
Customer reviews are positive overall, with a 4.1-star rating out of 52 reviews. Clients praise the quality of the jewelry and timely delivery. Some customers report that they had problems with stone setting and customer service response.
Although Sonara Jewelry is not accredited by BBB, it does have an A rating. Sonara Jewelry’s website, sonarajewelry.com, is deemed reliable and has secure payment methods and a valid SSL certificate.
In short, Sonara Jewelry is a trustworthy wholesale provider for companies looking for a diverse range of jewelry products with competitive prices. Prospective buyers should notice the firm’s B2B-only policy and make sure they are qualified to obtain the products before making an order.
We give It 3.3 Stars out of 5 as Overall Ratings.
Have you ever tried Sonara Jewelry? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!