Our guidelines exist to protect buyers and jewellers alike. Please read them before writing or responding to a review — it takes less than two minutes.
Jewellers Reviews is built on one principle: buyers deserve honest information. Every guideline below exists to keep reviews trustworthy for the people reading them. Whether you're a first-time reviewer or a business owner responding to feedback, these rules apply to everyone equally — and they will be enforced.
Anyone who has had a genuine purchasing or service experience with a listed jeweller is welcome to share their feedback. You do not need to register an account to write a review, though providing a valid email helps us verify authenticity.
You must have interacted directly with the business — either by purchasing a product, visiting a store, or receiving a service. Reviews from friends or family members of business owners, current or former employees, or competitors are strictly prohibited.
One review per experience. If you made multiple purchases from the same jeweller, you may submit one review per distinct purchase — not one review covering all of them at once, and not the same experience submitted more than once.
Your star rating should reflect your overall experience with the jeweller — not just the product. Use this guide to choose the most accurate rating.
A 1-star review must be backed by specific, factual details in the review body. Ratings given without a meaningful written explanation may be removed during moderation.
Photos of the product you received are a powerful way to help other buyers. We strongly encourage them — especially for rings, necklaces, and bespoke pieces where quality can vary significantly from product images.
Photos must be your own — do not upload images taken from the jeweller's website, social media, or any third-party source. Accepted formats: JPG, PNG, WEBP. Maximum size: 8 MB per image.
Every review submitted to Jewellers Reviews passes through a moderation process before it appears publicly. We check both automatically and manually.
When you submit a review, it is immediately scanned for spam signals, duplicate content, and obvious guideline violations such as links or inappropriate language.
Our moderation team reads every review to check it meets our guidelines. We look for specificity, authenticity signals, and any content that could be misleading or harmful.
Reviews that meet our standards are published, typically within 24–48 hours. Reviews that don't meet guidelines are either returned to the author for editing or removed with an explanation.
Published reviews can be reported at any time. We re-evaluate flagged reviews and take action — including removal — if new information changes our assessment.
Moderation decisions are made independently of the businesses reviewed. A business cannot pay to have a review removed, and complaining about a review does not automatically lead to its removal.
Verified business owners and their representatives may respond to any review on their profile. A thoughtful, professional response can demonstrate excellent customer service — even for negative feedback.
Only verified business owners with an approved claim can respond. Responses are moderated and may be removed if they violate these guidelines. Claim your business profile to get started.
If you see a review that appears to violate our guidelines — whether it contains fake content, personal information, abusive language, or anything else prohibited — please flag it using the Report button next to the review.
Found on every review card. You do not need to be logged in to submit a report.
Select the most appropriate category: fake review, personal information, offensive content, conflict of interest, spam, or other.
Our team reviews every report within 72 hours. If the review breaks our guidelines, it will be edited or removed. You will not receive a notification of the outcome, but we act on every valid report.
False reports are taken seriously. Submitting reports in bad faith — for instance, to suppress legitimate negative feedback about your own business — is a violation of these guidelines and may result in account suspension.
We take the integrity of our platform seriously. When guidelines are breached, we take appropriate action — proportionate to the severity and frequency of the violation.
If you believe an action taken against your review or account was made in error, you can appeal by contacting us at support@jewellersreviews.com. Include your review details and reason for appeal. We review all appeals fairly.
Now that you know the guidelines, write your review and help other buyers shop with confidence.