NOGU Overview
NOGU Jewelry (nogu.studio) is a Canadian family‑run brand based in Toronto. They craft artisanal pieces inspired by spiritual and cultural symbols. Founders Mario and Luca Lavorato, siblings both living with cystic fibrosis, aim to blend design, purpose, and giving. Their collections include Firefly glass, mermaid glass, gemstones, and stainless steel classics. Many pieces support charitable causes like Cystic Fibrosis Canada. NOGU sells online globally, with occasional US warehouse fulfillment. They promise lifetime warranties and lifetime repairs. NOGU focuses on unique, meaningful jewelry and supports customers with responsive service, though returns and customs may complicate international orders.
Company Background
NOGU Jewelry was founded by Canadian brothers Mario and Luca Lavorato in Toronto. Inspired by art, spirituality, and personal strength, the brand blends creativity with a cause. Both founders live with cystic fibrosis and built NOGU as a purpose-driven company. Their jewelry supports various charities, including Cystic Fibrosis Canada, by donating a portion of proceeds. NOGU started as a small online store and has now gained global recognition. They specialize in handcrafted designs featuring unique materials like Firefly Glass, Mermaid Glass, and gemstones. The brand promotes inclusivity, kindness, and individuality through its collections. NOGU also provides a lifetime warranty and free repair services, making it a trusted name for quality, heart-led jewelry worldwide.
Product Range
- Bracelets: Firefly glass, mermaid glass, gemstone and stainless steel styles, adjustable and stretchable.
- Necklaces: Charms, cultural symbols, and simple chains.
- Earrings: Lightweight studs and statement dangles.
- Rings: Stainless steel, glass, and gemstone accents in minimalist designs.
- Accessories: Charismatic, gifting-friendly packaging and occasional UV-light novelty pieces.
Metals Used
NOGU primarily uses stainless steel and silver-tone metals in its jewelry. Certain pieces feature 18K gold plating. Glass elements like Firefly or mermaid glass are paired with durable metals. This combination offers sparkle and wear-resistance. Most metals resist tarnish but benefit from occasional cleaning.
Stones Used
NOGU incorporates handcrafted glass beads in Firefly, mermaid glass, and crystal variants. They also use Austrian crystals and freshwater pearls. Some gemstone bracelets feature semiprecious stones. These elements enhance color, glow, and visual appeal without using expensive gems.
Price Range
NOGU’s jewelry ranges from about $25 to $200 USD. Stretch bracelets and simple pieces cost $25-$60. Mid-tier gemstone or silver bracelets and necklaces fall between $60 and $120. Premium items like Firefly glass sets or charitable editions cost up to $200. Prices reflect handcrafted quality and charitable donations. Occasional bundle deals and promo codes reduce final cost. International shipping adds variable import/customs fees.
NOGU's Customer Reviews Across Platforms
NOGU Jewelry has 132 reviews with an average of 3.5 on Trustpilot. It has mixed reviews on Trustpilot, with praises for customer service and design versatility, while some criticize product durability.
NOGU Jewelry has a high trust score of 100 indicating a legitimate and reliable business. It has a rating of 3.5/5 based on 133 reviews.
Customer's Feedback Summary
Pros:
- Beautiful and well-crafted designs, notably Firefly glass sets.
- Responsive and caring customer service.
- Lifetime warranty and repair on many items.
- Charitable mission adds deeper value.
- High BBB rating and positive community buzz.
Cons:
- Some reports of tarnishing on silver balls.
- Delayed refunds or returns, especially international.
- Rare quality issues, like broken strings.
- Scattered negative service experiences.
- Extra customs steps slow global returns.
We give It 3.8 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
NOGU Jewelry's Social Media & Contacts
NOGU has 100k followers on Instagram. NOGU actively engages its audience on Instagram.
NOGU has around 320k followers and 318k likes on Facebook. They post regularly showcasing new collections and styling tips.
On Pinterest, NOGU has 1.7k followers . They have posted Trendy, short clips featuring popular designs.
YouTube
NOGU has 2.49k subscribers and 554 videos on youtube. They have posted videos related to their jewelry and styling tips.
We give it 4 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
NOGU positions itself in the accessible mid-range segment. Basic stretch bracelets cost around $25 to $60 USD. Mid-tier pieces with gemstone beads or glass elements typically range from $60 to $120. Special editions and charitable collections go up to $200. Shipping and occasional import duties apply for international customers. BBB and ComplaintsBoard rates average around 4.1 stars, reflecting decent price-value perception . Some customers report receiving free gift items with orders at no extra cost . Overall, the price matches hand-crafted quality and mission-focused appeal.
Value For Money
Customers generally feel NOGU offers good value. They praise the unique Firefly glass craftsmanship and meaningful design. Lifetime warranty adds reassurance and strengthens perceived value . Donating to cystic fibrosis causes further enhances emotional purchase satisfaction . Some customers note occasional quality issues like broken strings or tarnishing, slightly reducing value . International buyers should consider longer return cycles and customs. Still, many appreciate the blend of style, social impact, and solid service. Highly positive patterns outweigh occasional concerns.
Discount Coupons and Promotions
NOGU regularly has discount coupons and special deals to make their jewelry even more affordable. Some of the common ways to save include:
- Promo codes like INSIDER25 and LOVE20 offer 20–25% off
- Free gifts included with select purchases
- Seasonal and holiday sales throughout the year
- Bundle deals available on Firefly and Mermaid Glass sets
- Donations from purchases tied to specific charity collections
We give It 4 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About NOGU Jewelry
1. Is NOGU Jewelry handmade?
Yes, many items, especially glass bead designs, are handcrafted by artisans.
2. Does NOGU offer a warranty?
Yes, most items come with a lifetime warranty and free repairs.
3. Where do they ship from?
They ship from Canada and sometimes via a U.S. warehouse.
4. Can I return items internationally?
Yes, but expect longer processing due to customs and cross-border logistics.
5. Do they support charitable causes?
Yes, some collections donate to causes like Cystic Fibrosis Canada.
6. What metals do they use?
Jewelry uses stainless steel, silver-toned, and gold-plated metals.
7. What materials do they include?
They include Firefly glass, mermaid glass, Austrian crystals, pearls, and gemstones.
8. Can I get a freebie with purchase?
Yes, some orders include surprise bonus items or accessories.
9. Are items hypoallergenic?
Many stainless steel pieces are hypoallergenic; check product details to confirm.
10. How is customer support?
Most customers report fast and helpful service, though some exceptions exist.
Conclusion
NOGU Jewelry offers a unique blend of artistic design, social impact, and customer service. Founded by Canadian brothers living with cystic fibrosis, the brand channels creativity and compassion into their jewelry. Their standout Firefly glass and mermaid glass bracelets have earned praise for their shimmer and visual charm. Customers consistently highlight the brand’s heartfelt mission and lifetime warranty, which contribute to a strong emotional value. The brand holds a commendable A+ rating from BBB and averages around 4.1★ reviews across online platforms.
Many buyers praise NOGU’s attentive customer service, claiming they “go above and beyond” to resolve issues. Lifetime repair coverage adds reassurance and trust for long-term wear. Free surprise gifts and charitable collections enhance the purchase experience. However, international buyers should be aware of potential delays and return complexities tied to cross-border shipping. A few customers mention broken strings or tarnishing but note that the brand typically offers replacements.
Pricing centers around mid-tier affordability, with items ranging from $25 to $200. Frequent sales, promo codes, and gift bundles strengthen the brand’s value proposition. When combined with meaningful design and charitable contributions, NOGU offers more than just jewelry—it delivers purpose-driven luxury at a fair price.
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We give It 4 Stars out of 5 as Overall Ratings.
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