Diamond Jewelry United Overview
Diamond Jewelry United (DJU) is a UK–based online retailer specializing in natural, conflict-free diamond jewelry. They sell rings, earrings, pendants, and bracelets sourced directly from South African mines. DJU cuts and polishes diamonds in-house to control quality and pricing. Their direct-to-consumer model eliminates middlemen, offering savings up to 80%. They back all products with a 60‑day return policy and a lifetime warranty. DJU ships worldwide and supports online and appointment-based local viewings. They hold strong online ratings—4.4/5 average from consumer review sites and glowing Trustpilot feedback. Their mission emphasizes value, ethical sourcing, and durability.
Company Background
Founded in 2007 by Steven Grunhut, a third-generation diamond grader, DJU set out to disrupt traditional retail models. They source rough diamonds from South Africa, refine them in-house, and craft finished pieces to maintain price and quality control. The company emphasizes transparency, providing appraisals and certificates with every product. Over time, online platforms like eBay and TikTok have boosted their visibility, with many customers reporting durable, customizable designs. The brand also offers re-enhancement services and free resizing for larger stones. While some review platforms express reservations, overall customer satisfaction remains high.
Product Range
Engagement rings and solitaire sets.
Diamond stud and drop earrings.
Diamond pendants and necklaces.
Diamond bracelets and bangles.
Loose diamonds and custom orders.
Metals Used
14k and 18k yellow and white gold.
Solid platinum for select rings.
All pieces are hallmarked and meet U.K. standards.
Stones Used
Naturally Mined Diamonds – Certified and ethically sourced.
Clarity-Enhanced Diamonds – More affordable, with treatments to improve appearance.
GIE Certified Stones – Most diamonds are accompanied by GIE (Gemological Institute of Europe) certificates.
Various Shapes – Round, Princess, Emerald, Cushion, Oval, and more.
Price Range
Diamond earrings/pendants: £300–£1,500.
Engagement rings (setting alone): ~£800–£8,000+.
Bracelets and necklaces: £500–£5,000.
Clarity‑enhanced deals can start below £1,000.
Diamond Jewelry United Customer Reviews Across Platforms
Diamond Jewelry United has 533 reviews with an best rating of 4.9 on Trustpilot. It has excellent reviews on Trustpilot.
Diamond Jewelry United has a Only 5 reviews on TenereTeam with an average rating of 4.4
Diamond Jewelry United has a high trust score of 100 indicating a legitimate and reliable business. It has a best rating of 4.9/5 based on 536 reviews.
Customer's Feedback Summary
Pros:
- Excellent Value for Money – Customers report paying significantly less (up to 80% savings) compared to traditional retailers.
- Certified Diamonds – All products come with proper certification and valuation, enhancing trust.
- Ethical Sourcing – DJU sources diamonds responsibly, which appeals to ethically conscious buyers.
- Clarity-Enhanced Options – Offers sparkle at a more affordable price, increasing accessibility.
- Fast & Reliable Delivery – Many buyers mention quick turnaround times, including resizing and shipping.
- Responsive Customer Service – Quick replies and efficient issue resolution are consistently noted.
- Attractive Packaging – Products arrive in elegant boxes, often exceeding customer expectations.
- Customization Available – Customers appreciate the ability to personalize rings and other jewelry.
- Positive Online Reputation – High ratings (avg. 4.4/5) and glowing testimonials across platforms.
- Lifetime Warranty & Return Policy – Lifetime guarantees and a 60-day return window offer peace of mind.
Cons:
- Clarity-Enhanced Stones Not Always Clear – Some customers may not fully understand the nature of enhancements unless they research or ask.
- Showroom Location – The London showroom’s location or setup was underwhelming for a few visitors.
- Limited Physical Retail Presence – Primarily online; limited in-store experience for traditional buyers.
- No Try-Before-You-Buy Option – As with most online jewelers, seeing the item in person beforehand is not always possible.
- Inconsistent Clarity Disclosure – Enhanced stones are sometimes not clearly marked on first glance.
- Flash Sales Require Monitoring – Discounts vary; buyers need to watch for promotions to get the best deals.
- Subjective Appraisal Variability – External jeweler appraisals can vary, even if DJU’s in-house valuation is fair.
- Limited Product Range for High-End Buyers – While affordable, some luxury buyers might find fewer ultra-premium selections.
- Heavily Reliant on Online Trust – New buyers may feel uneasy spending large sums online without brand familiarity.
- Jewelry Size Adjustments May Delay Delivery – Resizing adds a few days to the delivery timeline.
We give It 4.6 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Diamond Jewelry United Social Media & Contacts
Diamond Jewelry United has around 5.7k followers and 5.3k likes on Facebook. They post regularly showcasing new collections and styling tips.
YouTube
Diamond Jewelry United has only 53 subscribers and 43k videos on youtube. They have posted videos related to their jewelry and styling tips.
Diamond Jewelry United has only 2 followers and 2 following on Pinterest.
We give It 1.8 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
DJU offers highly competitive prices through direct sourcing and in-house manufacturing. Naturally mined diamond rings are often significantly cheaper—up to 80% less—than traditional retailers. Their clarity-enhanced options allow even more affordable choices. Products range from £300 earrings to £8,000 engagement rings. All products include warranties and certification to support pricing credibility.
Value For Money
Customers say they receive great value thanks to savings, warranties, and certified quality. Durable performance over time builds trust. Clarity-enhanced grades deliver sparkle affordably, though some buyers may prefer clarity certification clarity versus enhancements. Personalized service and customization options further enhance the experience. Proper research ensures buyers understand which stones match their expectations.
Discount Coupons and Promotions
Promotional codes up to 70% off sitewide deals.
Occasional flash sales and seasonal offers.
Free resizing and lifetime diamond guarantees.
Return shipping included in 60‑day policy.
Track coupon sites and eBay specials for their latest offers.
We give It 4.4 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Diamond Jewelry United
1. Are the diamonds conflict-free?
Yes. All natural diamonds are ethically sourced and conflict-free.
2. What is clarity-enhanced diamond?
These are natural stones treated to improve appearance. They sparkle affordably but may have structural flaws.
3. Do products come with certification?
Yes. All diamonds include valuation and certificates with characteristics listed.
4. What is the return policy?
DJU offers a 60-day return policy; terms apply and return shipping is covered.
5. Is resizing available?
Yes. Free resizing on larger stones—orders include the service.
6. Can I visit the showroom?
Yes, the London showroom operates by appointment and functions from a residential/business unit.
7. Do they offer custom designs?
Yes, they support custom settings, loose diamond sales, and ring enhancements.
8. What warranty is included?
Lifetime durability warranty covers manufacturing quality.
9. How fast is delivery?
Shipping is prompt, often arriving within a week for UK orders and up to 3 weeks internationally.
10. Are there promotions available?
Yes—watch coupon and deal sites for up to 70% discounts on select pieces.
Conclusion
Diamond Jewelry United presents strong value with in-house craftsmanship, responsible sourcing, and aggressive pricing. Established in 2007 by a diamond grader who is certified and comes from a family of diamond dealers, the firm produces its own jewelry—purchasing rough diamonds directly and cutting them in-house to avoid middleman markups and insure quality control. Having over 50,000 transactions and consistently favorable customer feedback as a high-rated eBay seller, the brand has established a good reputation for product quality, safe packaging, and good customer service.
Clients generally praise the company for its beautiful engagement rings, earrings, and bespoke items. Feedback in the affirmative emphasizes the speedy delivery, meticulous product notification (including videos prior to shipping), and supportive after-sales services. Their policies, including free global shipping, 60-day hassle-free return, and lifetime diamond warranty, assist in ensuring customer confidence and return business.
Pricing-wise, Diamond Jewelry United places itself well below regular retail markups. The company regularly promotes up to 80% discounts over traditional jewelry stores. All diamonds are marketed as conflict-free and are graded independently, providing customers with transparency and confidence. Nevertheless, there are some reviews and forums indicating some discrepancies in color or clarity grades on several pieces, where it is recommended that customers check certifications themselves for more expensive purchases.
Social media presence is quite minimal, with a professional but functional site that lists product details, shipping windows, and customer policies clearly. While not very active on Instagram or TikTok, the company periodically has online sales with extra discounts provided, raising overall value without compromising its premium image.
In general, Diamond Jewelry United is a reliable choice for consumers who desire well-made diamond jewelry at affordable costs. With transparency, ethical standards, and direct consumer service, it accommodates first-time customers as well as experienced collectors. Although slightly increased vigilance would be prudent in the case of high-end quality stones, most customer experience provides satisfaction with product integrity and service dependability.
We give It 3.6 Stars out of 5 as Overall Ratings.
Have you ever tried Diamond Jewelry United? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!