Abelini Jewellery Overview
Abelini is a London-based fine jewellery brand founded in Hatton Garden in 2016. It offers both lab-grown and natural diamond rings, earrings, and necklaces. The company combines CAD/CAM precision with hand-finishing in its in-house workshop. All diamonds come with valuation and traceability, and every piece carries a lifetime warranty. Abelini serves customers online and through its Hatton Garden showroom. Direct-to-consumer pricing delivers up to 70% savings against high-street jewellers. The brand earns high online ratings—4.9/5 on Trustpilot and Google—based on over 7,500 reviews.
Company Background
Abelini was founded in 2016 in London’s Hatton Garden—Europe’s premier diamond district. Its team carries three generations of jewellery-making expertise, blending traditional craftsmanship with modern tech. Operating in-house allows tight quality control and competitive pricing through direct sales. The brand increased its industry profile through positive media and rave reviews. A Hatton Garden showroom provides no-pressure, individualized design consultations. All items are hallmarked and carry a fair price promise. Abelini brings heritage, transparency, and contemporary mentality to its brand DNA.
Product Range
- Engagement Rings: Featuring styles such as solitaire, halo, trilogy, and vintage-inspired designs.
- Wedding & Eternity Rings: Available in full and half eternity styles, as well as plain and diamond-accented options.
- Earrings: Including stud, hoop, and drop earrings, often set with diamonds or gemstones.
- Necklaces & Pendants: Ranging from solitaire pendants to more elaborate designs.
- Bracelets: Offering tennis bracelets, bangles, and charm bracelets.
- Bespoke Jewellery: Custom designs tailored to individual preferences.
Metals Used
- Gold: Available in 9K, 14K, and 18K, in yellow, white, and rose variations.
- Platinum: Known for its durability and hypoallergenic properties.
- Silver: Typically sterling silver, used in select designs.
- Brass: Occasionally used in more affordable collections.
Stones Used
- Diamonds: Including round, princess, emerald, oval, pear, heart, marquise, and cushion cuts.
- Lab-Grown Diamonds: Ethically sourced and identical in appearance to natural diamonds.
- Moissanite: A diamond alternative known for its brilliance.
- Colored Gemstones: Such as blue sapphire, ruby, emerald, tanzanite, amethyst, garnet, and aquamarine.
Price Range
- Diamond earrings, pendants: £300–£1,500.
- Engagement & wedding rings: £800–£8,000+ depending on size/material.
- Bracelets and necklaces: £500–£5,000.
- Bespoke items: £1,000 to £10,000+.
- They offer below high‑street comparisons with savings of up to 70% .
Abelini Jewellery Customer Reviews Across Platforms
Abelini Jewellery has 2,433 reviews with an best rating of 4.9 on Trustpilot. It has Excellent reviews on Trustpilot.
Abelini Jewellery has 2,064 reviews with an best rating of 4.9 on Trusted Shops.
There is 100 reviews and best rating 4.9 of Abelini Jewellery on WorthePenny.
Redditors generally praise Abelini Jewellery for its stylish, affordable designs and good customer service, though some raise concerns about the durability of its gold-plated pieces for daily wear.
Abelini Jewellery has a high trust score of 100 indicating a legitimate and reliable business. It has a best rating 4.9/5 based on 2,406 reviews.
Customer's Feedback Summary
Pros:
- Excellent Customer Service: Repeated praise for prompt replies, helpful staff (e.g., Vinit), and smooth communication.
- High Product Quality: Many customers describe items as “stunning”, “better than expected”, and “beautifully crafted”.
- Reliable Delivery: Multiple reviews mention timely or even early delivery, including for custom or urgent orders.
- Customization Options: Customers liked the ability to personalize jewellery, including resizing and custom requests.
- Great Value for Money: Many noted the products as affordable yet premium-looking, with clear pricing and good value.
- Positive Purchase Experience: The overall buying process, from browsing to checkout, is described as easy and user-friendly.
- Verified Product Authenticity: Items come with diamond certification and valuation certificates, boosting trust.
- In-Person Store Option: A London showroom is available, which reassures buyers making high-value purchases online.
Strong - Customer Satisfaction: Nearly all reviews show 5-star ratings, suggesting high satisfaction across product types.
- Great for Special Occasions: Highly recommended for engagement and wedding rings, with emotional value tied to the experience.
Cons:
- Weak Social Media Presence: Limited engagement and followers on platforms like Pinterest and YouTube, which can hurt visibility.
- Underwhelming YouTube Strategy: 563 videos but only 306 subscribers indicates poor content performance or targeting.
- Pinterest Overlook: Only 227 followers; could have been a great visual platform for jewellery brands.
- Restricted Global Visibility: UK-based reviews only; it is not known if they serve or market well to global customers.
- Possible Trust Issues for New Purchasers: Some purchasers were apprehensive initially as they had bought costly products without physically viewing them.
- Basic Packaging Descriptions: While mentioned as “nice,” there’s little emphasis on luxury or unboxing experience (a growing trend in jewellery).
- No Mention of Ethical Sourcing: No prominent information on sustainable or ethically sourced diamonds/metals.
- No Loyalty or Referral Program Mentioned: Despite many repeat customers, there’s no reward system to encourage ongoing engagement.
- Lack of Influencer Collaborations or UGC: Abelini doesn’t appear to use influencers or customer-shared content, which limits brand reach.
- Unclear After-Sales Support Policy: While service is praised, there’s no detailed mention in reviews of warranties or long-term maintenance.
We give It 4.6 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Abelini Jewellery Social Media & Contacts
Abelini Jewellery has 7,985 followers and 1,190 post on Instagram. Abelini Jewellery actively engages its audience on Instagram.
Abelini Jewellery has around 4k followers and 3.7k likes on Facebook. They post regularly showcasing new collections and styling tips.
Abelini Jewellery has around 227 followers and 16 followers on Pinterest. They post regularly showcasing new collections and styling tips.
YouTube
Abelini Jewelllery has 306 subscribers and 563 videos on youtube. They have posted videos related to their jewelry and styling tips.
We give It 2.1 Stars out of 5 in Social Media Presence & Engagement
Note: Despite being active and engaging on social media, their presence lacks impact—possibly due to low engagement, content quality, or brand visibility.
Pricing & Value for Money
Pricing
Abelini cuts through traditional jewellers by selling direct and skipping the expense of the middleman. Engagement and diamond rings start around the low thousands, whilst iconic bridal pieces run to £8,000+. They have maintained transparent pricing and have often run promotions and executed the occasional 15% site sale.
Value For Money
In general, customers agree they get top quality at good prices.
Reviews feature well-packaged deliveries, certificates, and ring sparkle that exceeds expectation. Lifetime warranty and free resizing bring practical value to purchases. For bespoke buyers, mixing quality and trust in sourcing seals long-term satisfaction.
Discount Coupons and Promotions
- Up to 15% off on limited-time offers.
- 0% interest finance plans.
- Free resizing and delivery.
- 60-day money-back guarantee.
- Stay subscribed for flash sales and sample stock updates.
We give It 4 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Abelini Jewellery
1. Does Abelini sell diamonds with certification?
Yes. All diamonds have valuation and GIA-style certificates.
2. Is Ring warranty reliable?
Yes. They provide lifetime warranty for manufacturing defects.
3. What is their return policy?
60-day full refund (no questions) for most items.
customerreviews.google.com
4. Is financing available?
Yes. Interest-free payment instalments through select partners.
5. Where is the showroom?
Suite 101, 100 Hatton Garden, London; Monday–Saturday.
6. Can they create custom rings?
Yes. Bespoke design service available in-store or online.
7. Are the diamonds ethical?
Yes: all stones conflict-free certified according to WDC standards.
8. Do they resize rings?
Yes. Free resizing with most ring purchases.
9. How long is delivery?
UK orders deliver 8–9 days; bespoke orders a few weeks.
10. Do they ship internationally?
Yes. GLOBAL shipping available; rates at checkout.
Conclusion
Abelini Jewellery is a trusted UK fine jeweller with an address in London’s Hatton Garden that specializes in selling expertly crafted and bespoke diamond jewellery at affordable prices. With an impressive 4.8-star rating across several hundred reviews on platforms such as Google and Birdeye, customers frequently compliment the company’s customer service, transparency in communication, and fine quality products ranging from engagement rings to pendants and bracelets. Many highlight feeling reassured by the brand’s expertise and enjoy the flexible online ring builder, as well as fast delivery and free resizing services.
Pricing is positioned in the mid-to-upper segment of the fine jewellery market, but Abelini’s direct-to-consumer model and fair-price guarantee help customers save significantly compared to traditional high-street jewellers. The brand relies more on everyday fair pricing than aggressive promotional discounts, reinforcing its transparency and value-driven approach.
Most customers praise the value for money, with customers observing that the craftsmanship, conflict-free sourcing, and high-quality packaging all feel luxurious and well worth the cost. Abelini also adheres to conflict-free diamond sourcing criteria under the Kimberley Process, which will appeal to ethically savvy consumers. Most reviews are extremely positive, but some refer to potential issues with durability for fine settings and the company’s use of in-house certifications instead of third-party grading, which might concern more exacting consumers.
Abelini’s social media and educational content showcase its commitment to transparency, customer empowerment, and craftsmanship. The brand engages customers through informative buying guides, videos, and design tools that simplify the customization process. While it doesn’t rely heavily on seasonal sales, the brand occasionally offers loyalty perks and bespoke design services to enhance the buying experience.
In short, Abelini Jewellery provides great service, reasonable prices, and high-quality fine jewellery with personal customer satisfaction. By prioritizing ethical sourcing, meticulous craftsmanship, and easy customization, it is a reliable and fashionable option for anyone wanting refined diamond jewellery without the usual retail premium.
We give It 3.7 Stars out of 5 as Overall Ratings.
Have you ever tried Abelini Jewellery? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!