Craftd London Jewellery Overview
Direct-to-consumer UK jewelry brand Craftd London was established in 2018 by Alex Cannon and Danny Buck. It ships high-quality men’s chains, pendants, bracelets, and rings all over the world—without the luxury price tag. The brand focuses on graphic design and eye-catching quality, positioning its products as badges of confidence. Each piece is backed by a lifetime guarantee, adding to durability and customer assurance. Craftd has a strong global following, with wearers such as Conor McGregor raising its profile.
Company Background
Craftd London started in July 2018 as a West Sussex-registered private limited company. Founders Alex Cannon and Danny Buck established the brand with an emphasis on sustainable, profitable growth. Buck’s previous business failures informed a low-risk strategy: begin small, monitor demand, and then expand carefully. Craftd has expanded quietly but consistently over time to become one of Europe’s most successful men’s jewelry lines. Their digital strategy and clean branding support a contemporary, assured image.
Product Range
CRAFTD presents a sophisticated collection of men’s accessories, such as Cuban, Connell, and rope chains, gemstone pendants, rings, bracelets, and capsule minimalist pieces. Styles range from crucifix, compass, and gemstone clover designs. The products range from gold- and silver-finish designs to “iced” and layered sets.
Metals Used
Craftd builds pieces from industrial 316L stainless steel, overlaid with thick 18k gold plating resistant to fade, and rhodium coating resistant to scratches. Cubic zirconia adds shine. Their materials deliver endurance and high-end feel without precious metal prices.
Stones Used
AAA-grade cubic zirconia replaces diamonds. The stones replicate brilliance at an affordable price and amplify design without increasing cost.
Price Range
The majority of items are in the range of $30 to $120.
Rings are usually priced around $45–$65.
Sale listings feature products ranging around $31.50 (sale ring) to $84.99 (pendant).
Certain high-end pieces, including those with heavier materials and more complex designs, might go up to $120 or a bit higher in total.
Craftd London Jewellery Customer Reviews Across Platforms
Craftd London Jewellery has 6,098 reviews with an average rating of 4.4 on Trustpilot. It has excellent reviews on Trustpilot, with praises for customer service and design versatility.
Craftd London Jewellery has only 9 reviews on TenereTeam with an average rating of 4.7
Redditors generally praise Craftd London Jewellery for its stylish, affordable designs and good customer service, though some raise concerns about the durability of its gold-plated pieces for daily wear.
Customer's Feedback Summary
Pros:
- Good durability: Many users confirm their pieces remain in excellent condition even after years of daily wear—including showers, workouts, and swimming.
- High-quality materials (e.g., 316L stainless steel): Articles and reviews praise their use of premium materials that resist tarnish and discoloration.
- Stylish and versatile designs: Users appreciate how their jewellery works seamlessly with various outfits—eye-catching yet not overly flashy.
- Perceived excellent value for price: With pricing in the mid-range ($34–$100 for many pieces), customers find the quality aligns well with the cost.
- Responsive and helpful customer service: Numerous reviews describe quick resolutions—replacements, store credit, and warranty claims handled smoothly.
- Generally positive Trustpilot rating (~4.4/5): Reviews point to quality, style, and durability, along with reliable, fast-responding service.
- Lifetime guarantee support: The company frequently upholds its warranty with swift replacements—even years following purchase.
- Perfect for daily wear: Several customers wear their pieces as everyday accessories without needing to take them off.
- Fast shipping (generally): Several reviewers mention explicitly smooth delivery and good communication.
- Wide range of products: The range includes chains, pendants, bracelets, rings, earrings, etc.—versatile choices for various tastes.
Cons:
- Variable quality reports: Rapid tarnishing, shoddy plating, or general cheapness is reported by some users—echoing inconsistency in consistency.
- Varied customer service experiences: While most are good, some customers complain of being ignored or hassled upon returns.
- Delivery and return issues: There are complaints of deceptive “next-day delivery” language, return time frames, and return shipping fees.
- Durability varies by item type: Light items (such as pieces of nylon cord or clasps) could break or be less sturdy.
- Plated jewelry restricts resale value: Plated items—especially gold plating—are of little resale value and can tarnish with use.
- Possible pricing markup versus generic sources: Many users say products look like cheap drop-ship junk that’s sold way cheaper elsewhere.
- Sometimes useful but cheap-performing designs: Some styles, such as flashy “belcher chains,” feel cheap or low-quality.
- Website usability issues: Pop-up advert frustration, faulty pages, or confusing warranty details have been complained about.
- Shipping and delivery problems: Delays and ambiguous fulfillment status have annoyed some customers.
- Misleading advertising or broken delivery guarantees: Some customers felt promotional language—such as “next day delivery”—was misleading, which left them disappointed.
We give It 2.8 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Craftd London Jewellery Social Media & Contacts
Craftd London Jewellery has 664k followers and 1,837 on Instagram. Craftd London Jewellery actively engages its audience on Instagram.
Craftd London Jewellery has around 84k followers on Facebook. They post regularly showcasing new collections and styling tips.
Craftd London Jewellery has around 531 followers on Pinterest. They post regularly showcasing new collections and styling tips.
YouTube
Crafted Jewellery has 632 subscribers and 52 videos on youtube. They have posted videos related to their jewelry and styling tips.
We give It 4 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
Craftd retails competitively priced, design-driven jewelry. Bestsellers such as pendants and chains fall in the range £30–£100, maintaining prices affordable for quality steel and plating. Their lifetime guarantee provides value, promising replacements for accidental damage. Periodic promotions and bundled items make it more affordable. Craftd’s users find it a more affordable luxury than luxury brands, which charge more, but with equal transparency and no markups.
Value For Money
Consumers tend to appreciate the brand offers great value in the form of fashion, endurance, and support. Good feedback points out enduring shine and prompt customer service. Where they require attention, the lifetime guarantee brings additional peace of mind. A few criticisms mention lighter weight or more abrasive plating; nonetheless, overall satisfaction remains high. Craftd bridges the distance among quick fashion and over-priced luxury—perfect for fashion-forward and value-seeking consumers.
Discount Coupons and Promotions
Though Craftd doesn’t promote coupon codes, time-limited specials and season special promotions materialize on the website and through email. Early access to new drops and sales comes with their Members. Free shipping above some spending levels and sporadic bundle discounts also facilitate added savings.
We give It 4.5 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Craftd London Jewellery
1. Where is Craftd London located?
UK-based company, shipping from the UK and US.
2. What materials are they made from?
316L stainless steel core with thick 18k gold plating, rhodium finish, and AAA cubic zirconia.
3. Does it come with a warranty?
Yes—a lifetime guarantee protects against accidental damage.
4. Are items tarnish-proof?
Yes—plating and rhodium guard against water, sweat, and scratches.
5. How’s customer service?
Typically commended for being helpful and quick to replace, although some users report service hiccups.
6. Are designs distinctive?
Yes—simple, masculine, and personal designs such as compass pendants and gemstone designs.
7. Where do they ship?
More than 100 nations worldwide, with major markets in Europe, US, and more.
8. Is their jewelry light?
Yes—some chains are lighter, with comfort for everyday wear.
9. Why do they use Craftd instead of others?
They provide solid design, warranty, and price without fast-fashion quality concerns.
10. Are reviews positive?
Yes—strong Trustpilot ratings and customer feedback show repeat satisfaction.
Conclusion
Craftd London is a contemporary, direct-to-consumer brand combining high-quality design and affordability. Founded in 2018 by Danny Buck and Alex Cannon, the brand has used disciplined growth-oriented strategies to establish a bold identity in men’s jewelry. With its signature look built around minimalist but strong motifs—compass medallions, clover stones, and Cuban chains come to mind—Craftd resonates with fashion-savvy consumers who want statement pieces without the luxury price tag.
Material-wise, Craftd employs robust 316L stainless steel with heavy 18k plating and rhodium coating, topped off with cubic zirconia for shine. Each item comes with a lifetime guarantee—an unusual but comforting promise that reflects brand faith. The worth is evident through refined design, durability, and consistent pricing, even when compared with high-end rivals.
Customer opinion supports Craftd’s commitment: excellent Trustpilot feedback (4.5/5) mentions attentive service, long-lasting construction, and fashionable designs. Nevertheless, some comments mention lighter material feel and occasional return difficulties—significant factors to consider for detail-driven customers.
In short, Craftd London is a wise option for jewelry enthusiasts who prefer streamlined style, ethical prices, and warranty-supported longevity. If you desire jewellery that speaks of self-assurance—with heft to complement the style—Craftd has it. Simply double-check sizing and service information prior to purchase. An informed shopper will discover Craftd as a compelling combination of durability, design, and reliability.
We give It 3.8 Stars out of 5 as Overall Ratings.
Have you ever tried Craftd London Jewellery? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!
I am Varsha Singh, a gemologist with a Diploma in Polished Diamond Grading from KGK Academy, Jaipur. I love writing about jewelry, gems, and diamonds, and I share simple, honest reviews and easy buying tips on JewellersReviews.com to help you choose pieces you’ll love with confidence.