Borsheims Overview
Borsheims is a high-end jewelry store established in Omaha back in 1870 by Norwegian silversmith Louis Borsheim. Nowadays, it’s a beloved Omaha institution and a Berkshire Hathaway subsidiary
Shopper Approved. Over 50,000 pieces adorn the store, ranging from fine jewelry to watches, engagement rings, and home decor. Famous for its “Borsheims Price” and Signature Service, it provides personalized appointments, free gift wrapping, free shipping, and professional assistance. Whether online or in-store, Borsheims presents an elegant shopping experience rooted in heritage craftsmanship, extensive assortment, and customer service.
Company Background
Borsheims started in 1870 in Omaha as Brown & Borsheim, subsequently growing when Louis Borsheim acquired sole ownership in 1907. The company went through family hands and was purchased by Warren Buffett’s Berkshire Hathaway in 1989—the first of his jewelry acquisitions . Under leadership such as Susan Jacques and present CEO Karen Goracke, Borsheims diversified its product line, service offerings, and online presence. The store is also a host site for annual Berkshire Hathaway shareholder gatherings, highlighting its legendary status and profound trust.
Product Range
Borsheims provides a full range of jewelry and accessories. Its catalog includes wedding bands, engagement rings, necklaces, earrings, bracelets, watches, and home decor items.
Metals Used
The metals used include gold—14k, 18k, and 24k in yellow, white, and rose—along with platinum and sterling silver for fine and fashion jewelry.
Stones Used
Its gemstone selection extends to natural diamonds, lab-created diamonds, pearls, sapphires, rubies, emeralds, and color stones.
Price Range
Budget Gifts: Under $100
Mid-Range Jewelry: $500 – $1,500
High-End Pieces: $1,000 – $6,000+
Sale Items: Up to 75% off regular prices
Borsheims Customer Reviews Across Platforms
Redditors generally praise Brosheims for its stylish, affordable designs and good customer service, though some raise concerns about the durability of its gold-plated pieces for daily wear.
Customer's Feedback Summary
Pros:
- Outstanding Customer Service: Buyers often mention customized, professional, and caring service—even for modest and luxurious purchases.
- Massive Product Selection: There’s a vast selection of jewelry to choose from, providing shoppers with lots to sift through.
- Competitive Prices: Several reviews comment that the prices at Borsheims are always comparable—or better—than at other reputable jewelers.
- Solid Reputation: At more than 155 years in operation, they’re a reputable jewelry retailer.
- Positive WeddingWire Ratings: Dozens of flawless 5-star ratings on quality, value, professionalism, and adaptability.
- Trusted for Big Purchases: Consumers are confident spending big bucks like engagement rings, assured they’ll get assistance down the line.
- Inclusive Shopping Experience: No matter if you’re browsing $50 earrings or $40,000 pieces, you’re treated with dignity and care.
- Good for Remote Shoppers: Even visiting buyers have had effortless experiences through phone or email support.
- Solid Family Tradition: Most customers are multi-generational consumers, referencing decades of trust.
- Gift & Décor Options: Apart from the fine jewelry, Borsheims has home decor, gifts, fine china, and watches.
Cons:
- Some Price Sensitivity: There were some customers who thought some items were a bit too expensive.
- Rare Pricing/Receipt Confusion: One of the reviews stated one of the employees took several attempts to get tax vs. shipping calculated correctly.
- Limited Recent Negative Feedback: There are few detailed negative reviews—possibly because there were a lot of good experiences, but it leaves potential problems uncovered.
- Geographically Limited Retail Presence: The retail outlet is in Omaha, Nebraska, which could be problematic for those who are not in the area.
- Mixed Trustpilot Volume: While 5-star reviews are radiant, there are just two reviews altogether on Trustpilot, so it is a small sample size.
- Potential Selection Overwhelm: The very large inventory can come across as overwhelming to consumers looking for swift decisions.
- No Clarity on Return/Repair Policies from Reviews: Customer reviews don’t explicitly address how they deal with returns or repairs—better to check directly.
- Possible Premium Price Perception: Even where prices are competitive, the high-end setting may be high-end premium to certain budgets.
- Not Generally Talked About Online: Except on travel and wedding sites, there’s not much broader conversation—difficult to get an overall sense of sentiment.
We give It 4.4 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Borsheims Social Media & Contacts
Brosheims has 13.9k followers and 3,777 on Instagram. Brosheims actively engages its audience on Instagram.
Brosheims has around 11k followers and 11k likes on Facebook. They post regularly showcasing new collections and styling tips.
Brosheims has around 3k followers and 133 folllowing on Pinterest. They post regularly showcasing new collections and styling tips.
YouTube
Brosheims has 371 subscribers and 97 videos on youtube. They have posted videos related to their jewelry and styling tips.
We give It 3.8 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
Borsheims has a tiered pricing system: fine jewelry is priced from low hundreds to tens of thousands of dollars for luxury items. Sales often feature 30–60% reductions from retail, such as special pearl necklaces, fashion rings, and house decor.
Value For Money
Customers love Borsheims for the combination of quality, selection, and assistance. Free in-house services such as cleaning, engraving, appraisal, ring resizing, and loaner availability contribute long-term value. Added to frequent discounts, customers feel they get top-quality jewelry at reasonable price.
Discount Coupons and Promotions
Borsheims hosts regular promotional sales, clearance sales, and final-sale reductions of up to 60% off. Email subscribers receive advance notice of new collections and special offers. Larger purchases are supported by financing options like 12-month zero-interest plans.
We give It 4.6 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Borsheims
1. Is Borsheims a reliable company?
Yes. Established in 1870 and owned by Berkshire Hathaway, it’s a reliable luxury jeweler.
2. What do they sell?
Fine jewelry, engagement rings, watches, home decor, and fashion accessories.
3. Do they offer custom design?
Yes. Engraving, custom jewelry, and diamond upgrades are offered.
4. What services do they offer after the sale?
Lifetime cleaning, inspections, ring sizing, polishing, appraisals, and soldering services.
5. How long is the return period?
90-day return policy for full refund (minus shipping) on items in original condition.
6. Do they provide financing?
Yes—12-month no-interest financing on qualifying purchases over $500.
7. Do they sell lab-grown diamonds?
Yes. Their Signature Collection features both natural and lab-grown diamonds.
8. Do they have sale items?
Yes—permanent sale & final clearance items at up to 60% off.
9. Where are stores?
Primarily in Omaha, Nebraska, with a large online store.
10. How is customer satisfaction?
Very good. Ratings average around 4.9/5 among thousands of reviews.
Conclusion
Borsheims is a benchmark for upscale jewelry retailing—grounded in heritage, driven by craftsmanship, and enriched by superior service. With more than 150 years of history and the support of Berkshire Hathaway, the firm combines tradition with contemporary expectations. With its extensive inventory of 50,000 pieces, as well as its personalized services such as custom design, engraving, and ring maintenance, it is a premium and personalized experience.
Recurring discounts and financing further increase accessibility, but post-purchase value such as appraisals, cleaning, and resizing increases long-term value. The Signature Collection both expresses quality and style in presenting both natural and cultured diamond pieces that suit various budgets and values.
While some customers mention periodic personnel issues and a less boutique atmosphere, the overall sentiment is extremely positive. Borsheims shines for buyers wanting luxury, reliability, and selection—all served in excellent, refined service. For someone assembling a lifetime piece or marking a milestone, Borsheims delivers beauty and confidence in equal proportions.
We give It 4.3 Stars out of 5 as Overall Ratings.
Have you ever tried Borsheims? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!
I am Varsha Singh, a gemologist with a Diploma in Polished Diamond Grading from KGK Academy, Jaipur. I love writing about jewelry, gems, and diamonds, and I share simple, honest reviews and easy buying tips on JewellersReviews.com to help you choose pieces you’ll love with confidence.