We believe privacy is a right, not a feature. This policy explains exactly what data we collect, why we collect it, and what you can do about it.
Jewellers Reviews operates the website at jewellersreviews.com — a consumer review platform for jewellery businesses. We are the data controller for all personal data collected through this website and our associated services.
This Privacy Policy applies to all visitors, registered users, review submitters, and business owners who interact with our platform. It explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We only collect data that is necessary for the purposes described in this policy. Here is a complete breakdown of what we may collect depending on how you use our platform.
We process your personal data only where we have a valid legal basis under UK GDPR. The table below explains each purpose, what data is used, and the legal basis we rely on.
| Purpose | Data used | Legal basis |
|---|---|---|
| Creating and managing your account | Name, email, password | Contract |
| Publishing your review | Display name, review content, rating, photos | Contract |
| Verifying review authenticity & fraud prevention | Email, IP address, device fingerprint | Legitimate interest |
| Processing a business claim | Name, email, business details, proof documents | Contract |
| Sending transactional emails (review confirmed, claim approved) | Email address | Contract |
| Sending our newsletter & platform updates | Email address, name | |
| Responding to your enquiries and complaints | Name, email, message content | Legitimate interest |
| Analysing site usage to improve our platform | Usage data, device data (anonymised) | Legitimate interest |
| Displaying targeted advertising | Cookie data, approximate location | |
| Complying with legal obligations | Any data required by law | Legal obligation |
| Enforcing our Terms of Service and Review Guidelines | Account data, review data, IP address | Legitimate interest |
We do not sell your personal data. We do not share it with advertisers for them to contact you directly. We share data only in the following limited circumstances.
We retain personal data only for as long as is necessary for the purpose it was collected, or as required by law. Below are our standard retention periods.
| Data type | Retention period | Reason |
|---|---|---|
| Account data | Duration of account + 12 months | Reactivation window; then deleted |
| Published reviews | Indefinitely while platform operates | Public record; deleted on verified request |
| Removed / rejected reviews | 6 months after removal | Moderation record keeping |
| Business claim data | Duration of claim + 24 months | Dispute resolution period |
| Contact form submissions | 24 months | Customer service records |
| Server logs & IP data | 90 days | Security monitoring |
| Analytics data (anonymised) | 26 months | Platform improvement |
| Marketing email consents | Until withdrawn + 36 months | Consent audit trail |
We use cookies and similar technologies on our website. A cookie is a small text file stored on your device when you visit a website. We use three categories of cookies.
Some of our service providers operate outside the UK and EEA — for example, cloud hosting providers or analytics platforms based in the United States. Where data is transferred internationally, we ensure appropriate safeguards are in place, including:
You have the following rights regarding your personal data. You can exercise any of these rights at any time by contacting us at contact@jewellersreviews.com. We will respond within 30 days, and we will not charge you for making a request.
Request a copy of all personal data we hold about you. We will provide this in a clear, structured format within 30 days.
If your data is inaccurate or incomplete, you can ask us to correct it. We will do so promptly and notify any third parties where relevant.
Ask us to delete your personal data. This right applies in certain circumstances — for example, where the data is no longer needed or consent is withdrawn. Some data may be retained for legal reasons.
Ask us to pause processing of your data while a dispute or objection is resolved — for example, while you contest the accuracy of data we hold.
Receive your data in a machine-readable format (JSON or CSV) so you can transfer it to another service. Applies to data processed on the basis of consent or contract.
Object to processing of your data based on legitimate interest, including direct marketing. We will stop unless we can demonstrate compelling grounds that override your rights.
We do not make solely automated decisions that produce significant legal effects. If this changes, you will have the right to request human review of any such decision.
Where processing is based on consent, you can withdraw it at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
Jewellers Reviews is not directed at children under the age of 16. We do not knowingly collect personal data from anyone under 16. If you are a parent or guardian and believe your child has provided personal data to us, please contact us immediately at contact@jewellersreviews.com and we will delete that data as quickly as possible.
Where applicable local law sets the age of digital consent higher than 16, we apply that higher threshold for users in those jurisdictions.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page.
For significant changes — particularly those that affect how we use your data in ways you would not reasonably expect — we will notify registered users by email at least 14 days before the change takes effect. Your continued use of our platform after that date constitutes acceptance of the updated policy.
For any questions, requests, or concerns relating to your personal data or this Privacy Policy, please get in touch using the contacts below.
Read our related policies or contact our privacy team directly.