Soufeel Overview
Soufeel is a jewelry brand established in 2009, specializing in personalized and customizable pieces. They offer a wide range of products, including necklaces, bracelets, charms, rings, and watches, many of which can be personalized with names, photos, or engravings. Their direct-to-customer model allows them to provide high-quality jewelry at competitive prices.
Company Background
Established in 2009, Soufeel Jewelry Limited specializes in designing, manufacturing, and marketing hand-finished, modern jewelry. The company offers a wide range of personalized items, including photo charms and necklaces, catering to a global clientele. Soufeel’s products are available in over 70 countries across six continents.
Product Range
- Charms and Beads: Diverse designs suitable for various occasions.
- Bracelets: Customizable pieces to complement charms.
- Necklaces: Personalized pendants and nameplates.
- Earrings: Modern and classic styles.
- Rings: Engagement, wedding, and fashion rings.
- Accessories: Including keychains and photo frames.
Metals Used
- Sterling Silver: Known for its durability and luster.
- Stainless Steel: Offers strength and resistance to tarnish.
- Gold and Rose Gold Plating: Provides an affordable alternative to solid gold pieces.
Stones Used
- Cubic Zirconia: A popular diamond simulant known for its brilliance.
- Swarovski Crystals: Renowned for their sparkle and precision cut.
- Natural Gemstones: Such as birthstones for personalized pieces.
These stones add color and elegance to Soufeel’s jewelry offerings.
Price Range
Soufeel’s products are priced between $9.99 and $95, catering to various budgets. For example, custom rosary beads cross necklaces and personalized glass imitation pearls necklaces with photos are priced at $15.95, reduced from $30.00.
Soufeel Customer Reviews Across Platforms
Soufeel has a total of 250 reviews on WorthPenny with an Low average rating of 2.7
There is only 903 reviews and an average rating 2.0 of for Soufeel on Sitejabber.
Redditors generally praise Soufeel for its stylish, affordable designs and good customer service, though some raise concerns about the durability of its gold-plated pieces for daily wear.
Soufeel has a very low trust score on Scamadviser. It has a rating of 4.1/5 based on 21,053 reviews.
Customer's Feedback Summary
Pros:
- Unique Gift Idea – Customers loved the idea of personalized music magnets, especially for special occasions like weddings, anniversaries, and Valentine’s Day.
- Good Photo & Sound Quality – Many reviewers appreciated the clear photo printing and good sound quality when playing their chosen song.
- Excellent Customer Service – Positive experiences often highlight helpful and attentive service, especially from team members like Lindsay and Haley.
- Memorable Keepsakes – These magnets serve as meaningful mementos, often evoking nostalgia and emotional connections.
- Fast Communication – Some customers praised Soufeel for their prompt responses when addressing issues or providing updates.
Cons:
- Shipping Delays – Many buyers experienced long delays, even after paying for expedited shipping. Items often shipped from China, despite the company’s claim of being based in New York.
- Inaccurate Delivery Estimates – Misleading delivery dates, especially for important occasions like Valentine’s Day, left customers disappointed.
- Quality Issues – Some magnets arrived with improper glue application, misaligned frames, or dust and scratches, requiring DIY fixes.
- Poor Tracking & Logistics – Packages were often marked as delivered but never arrived, leading to confusion and frustration.
- High Refund Fees – Customers reported a 30% fee for refunding custom orders, even when products were defective or late.
- Misleading Advertising – Some customers felt the ads were misleading about the origin and shipping timeline of the product.
We give It 3.6 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Soufeel Social Media & Contacts
Soufeel has 719k followers and 4,303 post on Instagram. Soufeel actively engages its audience on Instagram.
Soufeel has around 1.1L followers and 1L likes on Facebook. They post regularly showcasing new collections and styling tips.
X(Twitter)
Soufeel has 1,734 followers and 55 following on X. Soufeel actively engages its audience on Instagram.
YouTube
Soufeel has 8.5k subscribers and 1k videos on youtube. They have posted videos related to their jewelry and styling tips.
We give It 3.9 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
- Charms and Beads: Starting from around $9.99. Charms are often sold individually, and you can customize them with engravings or photos.
- Bracelets: Prices generally range from $20 to $50, with options for personalized charms and beads.
- Necklaces: Customizable necklaces, including photo engravings or nameplates, are typically priced between $15 and $70.
- Rings: Customized rings can range from $20 to $80, depending on the design and materials.
- Watches: Prices for watches typically start around $30 and go up to $95, depending on the style and any added customizations
Value For Money
Customer feedback on Soufeel’s value for money is mixed. While some customers appreciate the affordable pricing and unique designs, others have raised concerns about product quality and customer service. For example, Soufeel has a rating of 2.0 stars from 903 reviews on Sitejabber, indicating that many customers are dissatisfied with their purchases.
Discount Coupons and Promotions
- Seasonal Sales: Discounts during holidays and special occasions.
- Email Newsletter: Subscribers often receive exclusive offers.
- First-Time Buyer Discounts: Occasional promotions for new customers.
We give It 3.4 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Soufeel
1. Where is Soufeel based?
Soufeel Jewelry Limited is incorporated in Hong Kong, with operations extending globally.
2. How long does shipping take?
Shipping times vary by location and shipping method chosen. Some customers have reported delays beyond the estimated delivery times.
3. What is the return policy?
Specific return policies are not detailed in the provided sources; it’s recommended to consult Soufeel’s official website or contact customer service for accurate information.
4. Are the products made with real silver?
Many products are crafted from sterling silver; however, it’s advisable to review individual product descriptions for specific material information.
5. How can I contact customer service?
Customer service can be reached through the official website’s contact page or via email.
Conclusion
Soufeel is a popular jewelry company that deals in customized and charm-based jewelry, providing an extensive variety of customizable items like name necklaces, photo charms, and engraved bracelets. Feedback on platforms such as Trustpilot, Sitejabber, and Reddit shows mixed reviews. Most customers compliment Soufeel for its reasonable prices, extensive variety of personalization choices, and gift-worthy thoughtful designs. But there have been issues regarding product quality, especially with plated jewelry, as some users note that it tends to tarnish or lose its finish after some time. Others have also reported slow shipping of orders, particularly custom orders, and some hassle with returns and customer service on occasion.
Pricewise, Soufeel targets itself as a cost-effective alternative to luxury bespoke jewelry brands. Although the low price point makes it affordable for the masses, the longevity of some pieces—particularly plated items—might not be as long-lasting as higher-end jewelry brands. Most consumers believe that the brand provides great value for money, especially for sentimental or special occasion pieces, but those intending to wear pieces for extended periods might opt for solid gold variants.
Soufeel has an active social media presence on Instagram, Facebook, and TikTok, where they post customer reviews, unboxing videos, and customized jewelry inspiration. Their promotions and interactive content have earned them a loyal fan base.
The company regularly offers promotions such as first-time shopper discounts, seasonal promotions, and bundle offers, making it a popular option among bargain-hunting shoppers seeking budget-friendly, customizable jewelry gifts.
Here at JewellersReviews, we give you fair, in-depth analysis of brands such as Soufeel so you can make wise purchasing decisions. Go to our site to view expert reviews, customer reviews, and all that you need to know before making a purchase on personalized jewelry.
We give It 4.. Stars out of 5 as Overall Ratings.
Have you ever tried Soulfell? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!