This policy explains how we produce content, how we maintain independence, and what standards every piece of writing on Jewellers Reviews must meet before it is published.
Our editorial mission is straightforward: to produce accurate, honest, and useful content that helps jewellery buyers make informed decisions and understand the market they are shopping in.
We achieve this by combining original reporting, expert analysis, and real consumer reviews — always with the reader's best interests at the centre. We do not exist to promote jewellery brands. We do not exist to drive sales. We exist to give buyers the information they need to spend their money wisely.
This means we will publish content that is critical of businesses when the evidence supports it. It means we will correct ourselves when we are wrong. And it means we will always be transparent about who we are, how we work, and how our site is funded.
Jewellers Reviews maintains a strict separation between its editorial team and its commercial operations. This is not a guideline — it is a firm rule with no exceptions.
Businesses that advertise on Jewellers Reviews have no ability to influence, review, approve, or reject any editorial content — including content about themselves. Advertising relationships are not disclosed to editorial staff when they are producing content.
Business ratings on this platform are calculated automatically from verified user reviews. No commercial relationship — advertising, sponsorship, claimed profile, or any other — affects a business's star rating or position in search results.
We do not accept payment, products, or services in exchange for editorial coverage, positive articles, or review treatment. Any product or service received for review purposes is disclosed clearly in the relevant content.
If a business, advertiser, or partner requests changes to editorial content for commercial reasons, that request is declined. If a business threatens to withdraw advertising unless content is changed, that content will not be changed — and the threat itself may be reported.
Jewellers Reviews publishes several distinct types of content. Each type has different standards and disclosure requirements, which are clearly explained below.
Every piece of editorial content published on Jewellers Reviews must meet the following standards before it is approved for publication.
Jewellers Reviews is a free platform for consumers. To sustain that, we generate revenue through advertising, sponsored content, and affiliate partnerships. We are committed to full transparency about how these commercial relationships work.
Display advertising may appear on the platform. Advertising placements are sold by our commercial team, completely separately from editorial operations. Advertisers do not receive editorial coverage, preferential ratings, or any influence over our content as part of an advertising arrangement.
Occasionally we produce sponsored content in partnership with jewellery brands. This content is always clearly marked "Sponsored" or "In partnership with [Brand Name]" at the very top of the article — never buried in a footnote. Sponsored content must still meet our accuracy standards, but it is written with input from the commercial partner and represents a paid arrangement.
Some articles on Jewellers Reviews contain affiliate links — where we earn a small commission if a reader clicks through and makes a purchase. This never influences our editorial recommendations. We recommend products and services on editorial merit first; affiliate links are added where available after that decision is made. Articles containing affiliate links carry the disclosure: "This article contains affiliate links."
User reviews are a distinct category of content — they are written by members of the public, not by our editorial team, and represent personal opinions and experiences rather than Jewellers Reviews editorial positions.
We make mistakes. When we do, we correct them transparently — we do not quietly delete content or pretend errors didn't happen.
Every piece of editorial content on Jewellers Reviews goes through the following stages before publication.
Topics are selected based on reader value — what will genuinely help someone buying jewellery. Commercial teams have no input into topic selection for editorial content. A brief is produced outlining scope, angle, and required sources.
The writer researches the topic using credible primary and secondary sources. For brand or business analysis, this includes reviewing publicly available data, consumer feedback, and — where relevant — contacting the business directly for comment.
A second editorial team member reviews the draft for accuracy, fairness, tone, and guideline compliance. Factual claims are checked against sources. The reviewer has no knowledge of any commercial relationship involving subjects covered in the piece.
Where content is critical of a specific named business, that business is contacted for comment before publication and given a reasonable timeframe to respond. Their response is included in the article or noted if they declined to comment.
Approved content is published with the author's name, publication date, and appropriate category label. Published articles are monitored for reader feedback and updated when new information requires it.
We take conflicts of interest seriously and expect all editorial team members and contributors to disclose potential conflicts before beginning work on any piece of content.
Questions, corrections, complaints, or tips — we want to hear from you. Use the most appropriate contact below.
Read our other platform policies or get in touch with our editorial team.