The Jewelry Exchange Overview

The Jewelry Exchange is a reputable name in the US jewelry industry, owned by the parent firm Goldenwest Diamond Corporation. For more than 40 years, the company has been dealing in a vast array of jewelry products such as engagement rings, diamond studs, tennis bracelets, and fine gold items. They focus on direct sourcing and in-house production, enabling them to provide competitive prices without compromising on quality.
The Jewelry Exchange has various store locations throughout the U.S. in addition to its internet business. They offer GIA-graded diamonds, as well as lab-grown alternatives. From traditional solitaires to fancier vintage-influenced and halo designs, their creations suit most tastes. They even allow for trade-in and customization options, enhancing customer appeal.
Company Background
The Jewelry Exchange is a subsidiary of Goldenwest Diamond Corporation, established in 1977 by Bill Doddridge. Based in Tustin, California, the business has a vertically integrated model — cutting diamonds and making jewelry through to selling at retail. This model enables The Jewelry Exchange to cut out the middlemen and pass the savings on to consumers.
With over a dozen stores throughout the United States and a robust online presence, The Jewelry Exchange is recognized for its factory-direct prices, GIA-certified diamonds, and extensive selection of customizable jewelry. Their business model centers on providing luxury jewelry at significantly lower prices than traditional retail stores, while customer education and transparency remain core values.
The firm has become a hit for engagement rings, tennis bracelets, diamond earrings, and customized designs. Their credibility is back by decades of experience and millions of nationwide satisfied customers.
Product Range
The Jewelry Exchange offers a wide selection of fine jewelry, including:
- Engagement Rings & Wedding Bands – Classic, halo, vintage, and custom styles
- Diamond Jewelry – Studs, tennis bracelets, pendants, and necklaces
- Gold Jewelry – 14K & 18K chains, bracelets, and bangles in all tones
- Loose Diamonds – GIA-certified, natural and lab-grown options
- Custom Designs – Personalized pieces crafted in-house
Their collection blends timeless elegance with modern designs, all at factory-direct prices.
Metals Used
- 14K and 18K gold (yellow, white, and rose),
- Platinum
Stones Used
- Natural Diamonds – GIA-certified with a range of cuts and carat sizes
- Lab-Grown Diamonds – Eco-friendly and affordable alternatives
- Colored Gemstones – Including sapphires, rubies, emeralds (select pieces)
Price Range
The Jewelry Exchange offers a wide spectrum of price points to suit different budgets:
- Diamond Stud Earrings: Starting from $199 and going up to $5,000+
- Engagement Rings: Typically range between $499 and $15,000+, depending on diamond size, cut, clarity, and metal type
- Gold Chains & Bracelets: From $100 to $3,000
- Loose Diamonds: Priced individually, depending on certification and 4Cs
The Jewelry Exchange Customer Reviews Across Platforms
The Jewelry Exchange has 16 reviews with an average rating 2.5 on Trustpilot. It has mixed reviews on Trustpilot, with praises for customer service and design versatility, while some criticize product durability.
The Jewelry Exchange has only 15 reviews with an average rating 4.4 on WEDDINGWIRE.
The Jewelry Exchange has only of 21 reviews on PissedConsumer with an average rating of 2.7
Customer's Feedback Summary
Pros:
Factory-Direct Pricing: Prices are significantly lower than traditional retail stores due to their in-house manufacturing.
GIA-Certified Diamonds: Offers high-quality, certified natural and lab-grown diamonds.
Wide Product Selection: Broad variety of engagement rings, gold chains, diamond earrings, and custom pieces.
In-Store & Online Shopping: Multiple physical locations across the U.S. plus a user-friendly website.
Customization Available: Customers can create custom designs or modify existing styles.
Transparent Policies: Clear information on diamond certification, materials used, and warranties.
High Trust Scores: Excellent Scamadviser score (100/100), indicating strong website security and legitimacy.
Cons:
Inconsistent Customer Service: Some reviews mention unhelpful or unresponsive staff, especially for online orders.
Shipping Delays: Custom and resizing orders may experience delays beyond estimated delivery times.
Return Policy Confusion: A few users found the return and exchange process unclear or restrictive.
Mixed Online Experience: While in-store experiences are mostly positive, some online buyers reported communication issues post-purchase.
Aggressive Upselling: Certain locations were reported to use high-pressure sales tactics.
We give It 3.5 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
The Jewelry Exchange Social Media & Contacts
We give It 4.2 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
Jewelry Exchange is famous for its factory-direct business model, eliminating intermediaries and retail markups. This enables them to sell high-quality jewelry, particularly diamond and gold jewelry, at prices that are 20–30% lower than their traditional counterparts.
Whether you want to spend less than $1,000 on an engagement ring or a luxury diamond piece, there is a diverse price range that caters to various budgets. Loose diamonds, gold chains, and bespoke jewellery are also affordable, providing an excellent value to first-time and repeat customers alike.
Their price transparency, quality product descriptions, and frequent discounts make luxury jewelry more affordable without compromising on the quality.
Value For Money
The Jewelry Exchange offers great value for money due to its direct-to-consumer business. Through in-house jewelry manufacturing and directly sourcing diamonds, they do not have the conventional markups seen in most retail stores.
Buyers usually discover that they can get GIA-certified diamonds and expertly designed settings for 20–30% less than similar products from mall jewelers or designer brands. Their honesty about certifications, open product descriptions, and voluntary customization also engender a sense of trust and contentment.
Customer Perception: Reviews frequently emphasize the great balance of quality and value, particularly for engagement rings and diamond jewelry.
Discount Coupons and Promotions
The Jewelry Exchange frequently offers seasonal promotions and limited-time discounts. These include:
Factory Direct Sales: Ongoing price reductions across most categories
Holiday Specials: Deep discounts during Valentine’s Day, Mother’s Day, Black Friday, and Christmas
Clearance Section: Up to 50% off select items online and in-store
Financing Options: Interest-free plans for qualified buyers through partner financial institutions
We give It 4 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About The Jewelry Exchange
1. Is The Jewelry Exchange a legitimate company?
Yes, The Jewelry Exchange is a trusted and long-established jewelry retailer with over 40 years in the industry. It’s a division of Goldenwest Diamond Corporation and has a Scamadviser trust score of 100/100.
2. Are the diamonds at The Jewelry Exchange real?
Yes, they sell genuine natural and lab-grown diamonds, many of which are GIA-certified. Always request certification details when purchasing.
3. Does The Jewelry Exchange offer custom jewelry?
Yes, they offer customization services where you can design engagement rings or repurpose existing stones into new settings.
4. What is The Jewelry Exchange’s return policy?
Returns are generally accepted within a limited window, often 15–30 days, but terms can vary by product type and location. It’s best to confirm directly with the store or website at the time of purchase.
5. How does The Jewelry Exchange compare to other jewelers in pricing?
Thanks to their in-house manufacturing and direct sourcing, prices at The Jewelry Exchange are often 20–30% lower than those at traditional retail jewelers.
6. Where are The Jewelry Exchange stores located?
They have physical stores across multiple states, including California, Texas, Illinois, and Georgia. Locations can be found on their website.
7. What is The Jewelry Exchange’s warranty?
The Jewelry Exchange offers warranties on most of their jewelry, typically covering defects in material or workmanship. Specific warranty details depend on the product, so it’s advised to check the terms at the time of purchase.
8. Do they offer financing options?
Yes, The Jewelry Exchange offers financing through third-party providers, such as Wells Fargo, with interest-free payment plans for qualified buyers. Available terms can vary, so be sure to ask for specific details when shopping.
9. Can I get my ring resized at The Jewelry Exchange?
Yes, they offer resizing services for engagement rings and other jewelry. Fees and resizing times may vary depending on the complexity of the work and the metal used.
10. How do I contact The Jewelry Exchange?
You can contact The Jewelry Exchange via:
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Phone: Call their customer service at 1-800-431-2255
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Email: Send an email to customerservice@jewelryexchange.com
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Live Chat: Available on their website for real-time assistance
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In-Store: Visit any of their physical locations (store list available on the website)
Conclusion
The Jewelry Exchange is a national chain jewelry retailer that specializes in the sale of an assortment of diamonds and fine jewelry at affordable prices. The business has several locations throughout the United States and has developed a reputation for value-driven merchandise.
Customers tend to praise the diversity of products, ranging from engagement rings to earrings, bracelets, and personalized designs. Jewelry Exchange focuses on direct sourcing and in-house production, enabling them to sell products at more affordable prices than conventional retailers. Some reviews do indicate, though, that the pricing is enticing, but quality depends on the product and store in question.
Customer service experiences at The Jewelry Exchange seem to be variable. Some customers have reported positive experiences, mentioning friendly staff and easy transactions. Others have complained about after-sales support, such as problems with returns, repairs, and communication. As with most big-box retailers, the quality of service can vary from store to store.
The Jewelry Exchange positions itself as a value-oriented retailer, often advertising significant savings compared to traditional jewelry stores. Their business model focuses on eliminating middlemen to pass savings directly to consumers. While many customers find the pricing appealing, it’s advisable to assess the quality and certification of individual pieces to ensure they meet personal standards.
The business operates an online store where clients are able to navigate and buy jewelry. Their site has a collection of products, learning materials, and details regarding their production process. The Jewelry Exchange also operates on social media sites, promoting new arrivals and offers.
The Jewelry Exchange provides a wide array of jewelry at affordable prices, which attracts price-sensitive consumers looking for variety. Although most customers like the value proposition, product quality and customer service experiences may differ. Potential buyers are encouraged to do their own research, check certifications, and visit a physical location to experience products themselves.
We give It 4 Stars out of 5 as Overall Ratings.
Have you ever tried The Jewelry Exchange? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!