Shashi Jewelry Overview
Shashi Jewelry is a New York–based fashion brand that is famous for vibrant, globally inspired accessories. It was founded in 2009 and specializes in designing bracelets, necklaces, earrings, and rings. The brand’s look combines beachy boho, modern edge, and cultural patterns inspired by India, Morocco, Nepal, and Africa. Every piece is hand-made in NYC from mixed materials such as gold vermeil, sterling silver, crystals, beads, and silk cord. The company is focused on affordable luxury—trendy, attention-grabbing jewelry for less than. Shashi has a lighthearted yet refined personality based on travel and creativity. Products range from the classic Tilu bracelet, pearl pendants, big hoops, and show-stopping cuffs.
Company Background
Shashi was established by Danna Kobo and Yuvi Alpert in 2009 under parent label Ruby Kobo. Inspired by cultural travels and artisanal traditions, they designed modern friendship and stackable pieces such as the rakhi-style Tilu bracelet. Handmade by designers in New York from varied materials—stone beads, gold vermeil, silk, and crystals. The brand attracted celebrity attention—Rihanna, Taylor Swift, Halle Berry have worn Shashi pieces. Over the years, they expanded into accessories, rings, and collaborative caps, but jewelry remains core. They maintain hands-on production and ethical sourcing in small batches.
Product Range
Beaded bracelets and stackable cuffs, including Tilu.
Lightweight charm and hoop earrings.
Layered necklaces with pearls and crystals.
Simple rings and statement cuffs.
Seasonal drops and limited-edition pieces.
Metals Used
Brass base plated with 14 K gold vermeil: Most gold-toned pieces (chains, earrings, rings) are brass with at least 2 µm of 14 K gold plating—thicker than typical fashion items—giving them a luxe finish.
Sterling silver (recycled): Many pieces—especially chains, pearls, and earrings—are made from ethically sourced recycled sterling silver, with some even having lifetime tarnish guarantees .
14 K gold‑filled and 18 K gold vermeil: Select pieces (e.g., circle necklaces) are crafted in 14 K gold-filled or higher-end 18 K gold vermeil for enhanced durability and richness .
Silver plating / crystal settings: Some more affordable items (like silver-tone studs or crystal drops) feature silver plating over base metals.
Stones Used
Pearls (including freshwater pearls) – featured in bracelets and earrings.
Gemstones & crystals: Beaded pieces feature stones like malachite, lapis lazuli, tourmaline, iolite, peridot, sapphire, ruby, amethyst, emerald, opal, citrine, chrome diopside, apatite, labradorite, spinel, moonstone, carnelian, quartz, turquoise .
Enamel beads & crystals: Colorful enamel accents and crystal details are common, especially in bracelets and studs.
Mother-of-pearl and ‘pota kemp’ style stones: Used in certain bridal-style malas and pendants.
Price Range
- Beaded bracelets: $35–$60.
- Charm necklaces and hoops: $60–$150.
- Statement cuffs and layered sets: $150–$300.
- Limited editions or pearl pieces may cost up to $400
Shashi Jewelry Overview Customer Reviews Across Platforms
Shashi Jewelry has 14 reviews with an average of 2.5 on Trustpilot. It has poor reviews on Trustpilot.
Shashi Jewelry has only 1 reviews on THINGHTESTING with an average rating of 2.0
Shashi Jewelry has only 10 reviews on TenereTeam with an average rating of 4.5
There is only 65 reviews and 4.0 rating of Shashi Jewelry and also 88% would recommend to a friend on GlassDoor.
Customer's Feedback Summary
Pros:
- World‑inspired style – Beautifully crafted with international motifs (India, Morocco, Nepal, Africa) in bright colors and designs.
- Hand‑crafted in NYC – Constructed in New York with artisanal methods
33rd Square. - Quality materials – Utilizes recycled sterling silver, 14k gold-fill plating thicker than most cheap jewelry.
- Longevity (mixed reviews) – Some heavy users say pieces are still untarnished and well-built after years.
- Attention to craftsmanship – Secure stone settings, robust parts, hand soldered with craftmanship care.
- Ethical sourcing – Materials and labor ethically sourced in accordance with Fair Trade standards.
- Standout, one-of-a-kind pieces – Provides unique, statement jewelry rarely found in traditional lines.
- Retail–wide recognition – Spotlighted in stores such as Vogue and sported by celebrities like the Hadid sisters.
- Positive customer service reviews – Some customers commend prompt support, cooperative order modifications.
- Free shipping on threshold – Orders over US $150 ship for free domestically; some international offers available.
Cons:
- Inconsistent quality – Many reports of pieces tarnishing rapidly or breaking after minimal usage.
- Customer service breakdowns – Some customers report support as unresponsive or completely absent.
- Shipping holdups – Complaints of excessive waiting times (weeks or more than a month) and missing packages/empty boxes .
- Store-credit only returns – No money back — store credit alone, which can be unfair if you don’t like the item.
- Overseas duties/taxes not indicated – UK and other international customers surprised by huge customs fees.
- Price vs. quality issues – Most think the design is nice but too expensive for gold-plated fast fashion merchandise.
- Irregular plating durability – Plating gets worn off at points of contact (rings, bracelets) after some time.
- Polished finish can be misleading – Listings can pretend to be high-end jewelry, yet quality may fall short.
- Varied product reviews – Even official summary pages reflect highly varied ratings (between 1★ and 5★).
- Return window is short – Typically only 14 days to return, and further restrictions may apply for international orders.
We give It 3.5 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Shashi Jewelry Social Media & Contacts
Shashi Jewelry has 69.4k followers and 1,255 post on Instagram. Shashi Jewelry actively engages its audience on Instagram.
Shashi Jewelry has around 8.8k followers and 8.4k likes on Facebook. They post regularly showcasing new collections and styling tips.
Shashi Jewelry has around 3.5k followers and 209 following on Pinterest. They post regularly showcasing new collections and styling tips.
We give it 3.6 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
Shashi lands in the affordable-luxury bracket. Bracelets start near $35. Necklaces and earrings range from $60–$150. Statement pieces and pearls reach $300+. Most items stay under $200, often seen as good values given creative design and craftsmanship.
Value For Money
Most customers like the trendy, handmade aesthetic at affordable prices. The company provides Instagram-worthiness, but quality complaints and tarnish reports indicate uneven value. If you treat with care, items last. But signs of wear can develop with negligent use and the occasional service glitches could affect overall experience.
Discount Coupons and Promotions
15% welcome discount for newsletter signu.p
Seasonal sitewide sales (e.g., summer, holidays).
Periodic promo codes through influencers and social media.
Free U.S. shipping on orders over a specified amount.
We give It 4 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Shashi Jewelry
1. Where is Shashi made?
Handmade in New York City with international materials.
2. What is a Tilu bracelet?
A rakhi-inspired friendship bracelet beads stackable on the wrist.
3. Are metals solid gold?
No—they utilize gold-plated brass or vermeil over silver.
4. Do earrings feature gemstones?
They utilize crystals, CZ, faux pearls, not actual gemstones.
5. Does tarnish happen?
Some users experience tarnish without proper care.
6. How long does shipping take?
U.S. orders can ship in 2–8 weeks; delays have been reported.
7. What is return policy?
Accepted returns within 30 days but at buyer’s expense.
8. Do they repair?
Limited repair options may be available; contact support.
9. Is Shashi earth-friendly?
They practice handmade production but don’t necessarily say sustainability.
10. Where do I purchase?
Online through official site, boutiques, and some department stores.
Conclusion
Shashi Jewelry provides captivating, world-inspired designs made in New York. Their artisanally created look, cultural patterns, and bright gemstones make them a standout brand favored by celebrities and fashionistas. Models such as the iconic Tilu bracelet and multicolored beaded necklaces provide bargain chic with artisanal touches.
Value is in design and craftsmanship more than expensive materials. With prices largely under $200, Shashi delivers boutique aesthetics without sky-high price tags. But the brand has quality consistency issues. Some items tarnish rapidly unless treated gently, and shipping delays or unresponsive customer service periodically spoil the experience—evidenced by a low Trustpilot score.
For consumers looking for fashion-forward, statement accessories with color and personality, Shashi is an excellent choice—particularly when it comes to taking care of plated pieces. Consumers anticipating fine jewelry toughness will be let down. If you are attracted to its bold appearance, check out their site during sales and research reviews prior to buying.
Overall, Shashi is a lively, NYC-born brand with strong cultural and aesthetic identity. Treat leaks gently, monitor shipping, and appreciate the bright, handmade beauty their pieces provide. It’s a chic choice for bold, contemporary jewelry enthusiasts.
We give It 3.8 Stars out of 5 as Overall Ratings.
Have you ever tried Shashi Jewelry? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!
I am Varsha Singh, a gemologist with a Diploma in Polished Diamond Grading from KGK Academy, Jaipur. I love writing about jewelry, gems, and diamonds, and I share simple, honest reviews and easy buying tips on JewellersReviews.com to help you choose pieces you’ll love with confidence.