Frost NYC Overview

Frost NYC is a high-end jewelry company founded in New York City, distinguished for its street-culture-influenced fine jewelry. Since more than 40 years ago, when it started as a small wholesale manufacturer in the Diamond District, the company has grown into a dominant online platform. Frost NYC carries a large inventory of quality, custom-designed jewelry that enhances classic craftsmanship with modern street fashion. Its dedication to quality and innovation has cemented its place in the jewelry market.
Company Background
Established in the heart of New York City’s Diamond District, Frost NYC has built a legacy of crafting exquisite jewelry that resonates with both hip-hop culture and mainstream fashion. Over the decades, the brand has expanded its offerings, embracing e-commerce to reach a global audience. Their dedication to quality, authenticity, and customer satisfaction has made them a trusted name among jewelry enthusiasts.
Product Range
- Chains: Miami Cuban, Cuban link, Figaro, Franco, and rope chains.
- Pendants: From traditional crosses to personalized nameplates and bespoke designs.
- Bracelets: Gold and diamond bracelets in different styles.
- Rings: Men’s and women’s rings, including wedding bands and engagement rings.
- Earrings: Studs, hoops, and bespoke designs.
- Watches: High-end watches, including Rolex and their own EVO range.
Metals Used
- Solid Gold: Available in 10K, 14K, and 18K, yellow, white, and rose gold options.
- Platinum: Reserved for chosen high-end items.
- Sterling Silver: Provided for various designs.
Stones Used
- Natural Diamonds: Utilized for brilliance and status.
- Lab-Grown Diamonds: A sustainable and responsible option.
- Cubic Zirconia (CZ): Provided in chosen pieces for affordability.
Price Range
- Chains: From about $200 to more than $2,000, depending on design and material.
- Pendants: From $150 to a few thousand dollars.
- Rings: Depending on design, from about $200.
- Watches: High-end watches range from $1,000 to more than $10,000.
Frost NYC Customer Reviews Across Platforms
Frost NYC has 504 reviews with an average rating of 4.3 on Trustpilot. It has mixed reviews on Trustpilot, with praises for customer service and design versatility, while some criticize product durability.
Frost NYC has a total of 1,182 reviews on Trustindex with an average rating of 4.5
Redditors generally praise Frost NYC for its stylish, affordable designs and good customer service, though some raise concerns about the durability of its gold-plated pieces for daily wear.
Frost NYC has a high trust score of 100 indicating a legitimate and reliable business. It has a rating of 4.3/5 based on 507 reviews.
Customer's Feedback Summary
Pros:
- High-Quality Materials: Provides jewelry crafted from genuine 10K–18K gold and conflict-free diamonds or high-quality CZ.
- Custom Design Services: Custom nameplates, diamond pendants, and bespoke watches designed to the purchaser’s specifications.
- Fashion-Forward, Hip-Hop Aesthetic: Ideal for those who love edgy, urban jewelry and streetwear fashion.
- Flexible Financing Options: Collaborations with Klarna, Affirm, etc., make luxury more affordable.
- Lifetime Warranty on Jewelry: The majority of products have a lifetime warranty against defects in manufacturing.
- Quick & Insured Shipping: Orders usually come fast, well-packaged, and with tracking or insurance.
Large Selection of Products: Chains, rings, watches, pendants, earrings, and bracelets — something for everyone. - Excellent Promotional Deals: Regular sitewide sales, holiday promotions, free gifts with bulk orders (e.g., diamond watch).
- Good Brand Reputation: Popular in hip-hop culture and sported by influencers, athletes, and musicians.
Easy-to-navigate website with karat, size, and price filters — ideal for both serious and casual shoppers.
Cons:
- Poor Customer Service: Delays, contradictory information from representatives, or useless assistance by some customers.
- Quality Control Problems: Complains about inconsistent chain links, loose gemstones, or faults in costly watches.
- Vague Return Policy Implementation: Some reviewers report the repair or return procedure is unclear and includes surprise fees.
- Shipping/Address Errors: Several reports of packages being shipped to outdated addresses, with abysmal handling by support.
- Customer-Paid Fixes for Flaws: Some customers are charged shipping or fix fees even if the product has a flaw.
- Fake/Plated Jewelry Complaints: Few reviewers claim the company sells plated or fake goods, particularly watches.
- No Signatures Required on Delivery: Could result in valuable items lost or stolen without buyer redress.
- High Pricing on Certain Items: Quality is there, but the prices may be high, particularly without any discounting.
- Inconsistent Rolex Experience: Some reported good purchases of luxury watches, but others complained that their Rolex was received damaged or not authentic.
- Overwhelming Sales Communications: Multiple emails and pop-ups could be turn-offs for certain shoppers.
We give It 4.3 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Frost NYC Social Media & Contacts
We give It 3.2 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
- Materials Impact Price: Pricing varies based on karat of gold (10K, 14K, 18K), diamond quality (cut, clarity, carat), and use of real vs. lab-grown stones or CZ.
- Custom Work Costs More: Custom pendants or nameplates include design fees, and pricing depends heavily on size, detail, and stone setting. Quotes are typically personalized.
- Financing Available: Through Affirm, Klarna, or other partners, customers can split payments over time with no or low interest options.
- Sales & Promotions: Frost NYC occasionally runs discounts, especially on bundles or major holidays (Black Friday, etc.). Signing up for their newsletter might unlock offers.
- Shipping & Insurance Included: Most higher-priced items include insured shipping, and items come with a lifetime warranty against manufacturing defects.
Value For Money
Frost NYC is known to provide quality, fashionable jewelry with great value. The use of authentic materials and careful craftsmanship guarantees that the products are not only long-lasting but also fashionable. The brand’s focus on customer satisfaction further supports its value proposition.
Discount Coupons and Promotions
- 10% Off: Sitewide discounts offered through several promo codes.
- 15% Off: On orders above certain amounts, such as $1,500 or $2,500.
- Free Gifts: Free diamond watches on orders over $750.
- Seasonal Sales: 30% off or more during special occasions.
We give It 4.4 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Frost NYC
1. Is it safe to shop online from Frost NYC?
Yes, all transactions are protected with SSL certificates to guarantee data security.
2. Are the diamonds genuine?
Frost NYC has both natural and cultured diamonds. Every product listing indicates what type of stone is used.
3. Do they have custom jewelry services?
Yes, they do allow customers to work with their design staff to design unique pieces.
4. What is their return policy?
They require that items are returned in the same condition as received within a set timeframe. They have comprehensive return policies on their website.
5. Is financing an option?
Yes, they have financing provided by partners such as Affirm and Zip, which enables customers to pay later.
6. Do you ship internationally?
As of now, Frost NYC primarily ships within the U.S., but international shipping may be available on request — contact customer service to confirm.
7. Do you offer a warranty?
Yes, Frost NYC provides a lifetime warranty against manufacturer defects. This does not cover wear-and-tear or accidental damage.
Conclusion
Frost NYC is a New York jewelry retailer that deals in urban-inspired, bold designs such as gold chains, diamond pendants, and watches. The company provides a lifetime warranty and upgrade policy, seeking to give long-term value to customers. Frost NYC targets the mid-to-high-end market segment with an average order value of $1,975-$2,000.
Customer feedback is mixed. On REVIEWS.io, Frost NYC has a 4.4 out of 5 rating from more than 1,700 reviews, with 86% of reviewers recommending the brand. Some customers have complained about receiving the wrong or lower-quality products, problems with returns and refunds, and issues with customer service responsiveness.
The brand is also present on social media sites such as Instagram and Facebook, promoting their products and interacting with a wide base.
Overall, Frost NYC provides an extensive collection of jewelry products with attractive designs and policies for customer satisfaction. However, prospective consumers should take note of the varied experiences of customers and exercise reasonable caution before purchasing.
We give It 3.4 Stars out of 5 as Overall Ratings.
Have you ever tried Frost NYC? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!