Elma Jewellery Overview

Elma Jewellery is a United Kingdom-based retailer on the Internet with specialization in offering excellent-quality wedding and engagement rings for males and females. Elma Jewellery has stood the test of time since 1982 as it has continued to provide handcrafted pieces that are affordable with exceptional elegance. The jewelry stores provide varied kinds of customers as there are varieties of designs and traditional and trendy fusions all incorporated. Their dedication to quality is reflected in their employment of high-quality materials, such as different carats of gold, platinum, titanium, and palladium, to create pieces that live up to the best.
Company Background
Established in 1982, Elma Jewellery set out with a focus on quality, glamour, and high-level customer service. Since its inception, the business has been a major part in assisting thousands of people to convey their emotions through carefully prepared jewelry items. Mainly conducting business online, Elma Jewellery has been able to reach customers throughout the UK and further afield. The company is registered in England and Wales under Company Number 06246468, and its registered office is at 49 Mowbray Road, Edgware, Middlesex, HA8 8JL.
Product Range
- Wedding Rings: In different metals like gold, platinum, titanium, and palladium, to suit different tastes and budgets.
- Engagement Rings: With diamond and other gemstone designs, made in metals like white gold and platinum.
- Eternity Rings: Representing eternal love, these rings are studded with a single line of identical cut gemstones.
- Cufflinks and Earrings: A range of accessories for different occasions.
Metals Used
- Gold: Available in 9ct, 18ct, and 22ct, in yellow, white, and rose.
- Platinum: With its strength and rarity, platinum is a favourite for high-end jewellery pieces.
- Titanium: Appraised for its strength and lightness, titanium is employed in modern designs.
- Palladium: A platinum family member, the palladium provides an equally appealing look at a lower price.
Stones Used
- Diamonds: Prominent in engagement and eternity rings with a choice of cuts and settings.
- Sapphires, Rubies, and Emeralds: Colored gemstones that are used to provide bright color in chosen pieces.
- Cubic Zirconia: A cheap substitute for diamonds, incorporated into some pieces to provide a similar look for less.
Price Range
- Low-end pieces: $50–$200 (e.g., simple gold/silver rings or earrings)
- Mid-range pieces: $200–$800 (e.g., designs with gemstones or intricate details)
- High-end pieces: $800–$5000+ (e.g., custom designs, diamond or luxury pieces)
Elma Jewellery Customer Reviews Across Platforms
Elma Jewellery has 234 reviews with an average rating 4.7 on Trustpilot. It has Excellent reviews on Trustpilot, with praises for customer service and design versatility.
Elma Jewellery has 3.7k followers, 112K items sold and 99.7% positive feedback on ebay.
Elma Jewellery has a total of 20 reviews on Voucher Discount with an average rating of 4.2
Elma Jewellery has a high trust score of 100 indicating a legitimate and reliable business. It has a rating of 4.5/5 based on 128 reviews.
Customer's Feedback Summary
Pros:
- Quick and Efficient Delivery: Customers often complement the speedy delivery times, even getting their orders the following day without having to pay extra for next-day delivery.
- Great Customer Service: Elma Jewellery is praised for having a good and responsive customer service team, particularly when experiencing problems such as sizing or return.
- High Quality Jewellery: Numerous reviewers point out the exquisite craftsmanship, precision engraving, and general high quality of the rings and jewellery bought.
- Affordable Prices: The jewelry is usually referred to as being good value for money, with customers experiencing prices cheaper than other rivals for equal quality products.
- Simple Ordering Process: The website is easy to use and facilitates ordering to be simple, adding to the positive experience overall.
- Ring Sizing Support: Elma Jewellery offers a fast and convenient solution to ring sizing problems by providing free ring sizers, ensuring customers have the ideal fit.
Cons:
- Durability Problems: There was a complaint from one reviewer of more than one occasion of stones dropping out of an engagement ring, which could cause concern regarding the durability of some designs.
- Insensitivity to Complaints: A few customers said that they didn’t get quick responses to complaints, especially those about stones falling out or request for refunds, which made them frustrated.
- Sizing Issues: Although the majority of customers are pleased with sizing, every now and then there are some problems with rings not fitting right, and the customers need to return or exchange them.
- Restricted Customization Choices: Although the jewellery is complemented for design, some customers might find customization choices limited compared to other bespoke or luxury jewellery brands.
- Irregular Quality Control: Certain customers found discrepancies in the quality of their orders, like receiving defective or imperfect products.
- Returns and Exchange Process: Although there is a returns policy in place, there are a couple of instances of it being delayed or problematic when customers attempt to exchange or return their products, particularly if they are defective.
We give It 4.4 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Elma Jewellery Social Media & Contacts
We give It 2.5 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
- Material Costs: The metal type (gold, silver, platinum) and the grade of any gems used (diamonds, sapphires, emeralds) will directly influence the price.
- Design Complexity: Fancy, custom, or unique designs will cost more since they require more labor, skill, and time to produce.
- Branding & Reputation: Experienced jewellery brands tend to command a premium on account of their reputation and quality guarantee. Elma Jewellery’s reputation in the marketplace would affect its pricing.
- Market Demand: Prices can also vary depending on market demand. Prices could be higher if a specific design is popular or in vogue.
- Labor and Craftsmanship: Handcrafted or artisan pieces tend to be more expensive because of the skill and time that goes into making them.
- Customization: Bespoke or custom pieces, where customers are allowed to select their design or engravings, tend to have higher prices due to the custom effort involved.
Value For Money
Elma Jewellery is known to have competitive prices without sacrificing quality. Since they are mostly online, they save on overhead and then offer these savings back to customers. The quality is prioritized, where all gold and precious stones are hallmarked as per legal requirements by the Assay Offices in Birmingham or Sheffield.
Discount Coupons and Promotions
- Seasonal Sales: Discounts like up to 60% off on specific products during clearance sales.
- Promo Codes: Periodic discount codes that offer percentage discounts on purchases.
- Newsletter Subscription: Subscribing may provide access to special offers and advance notice of future sales.
We give It 4.5 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Elma Jewellery
1. Is Elma Jewellery a trusted business?
Yes, since 1982, Elma Jewellery has established a reputation for service and quality.
2. Do they ship internationally?
Yes, Elma Jewellery ships worldwide, with costs and delivery times depending on destination.
3. What is their policy regarding returns?
They have a return policy for the original condition of their products within a stated time frame, often 30 days. Custom or bespoke products might be excluded.
4. Are the diamonds conflict-free?
Elma Jewellery follows ethical sourcing principles and only sources conflict-free diamonds.
5. Do they have a warranty on their products?
Yes, they have a warranty for manufacturing defects. Information is supplied with the purchase.
6. How do I find my ring size?
Elma Jewellery offers a complimentary ring sizer on request to assist in finding the correct size.
7. Do they engrave items?
Yes, engraving is offered on some items, which can have special messages or dates engraved.
Conclusion
Elma Jewellery is a trusted and budget-friendly choice, especially for those who want traditional wedding bands and conventional jewelry designs. On different platforms—eBay, Trustpilot, and Reddit—most customers praise the brand for its high-quality craftsmanship, timely shipping, and easy customer service. Most of the feedback is about being pleased with the comfort and quality of the rings, some even commenting on how well the pieces last in the long run. A few of the reviews do mention problems with sizing or not being able to customize too much, though these are not very common.
Pricing-wise, Elma Jewellery is often praised for providing great value. Clients are pleased that the items find a balance between cost and quality so that they represent a perfect buy for price-sensitive consumers who need not sacrifice longevity or beauty. The brand’s frequent promotions, discount coupons, and bundle discounts also make it more attractive to consumers, particularly those buying wedding sets or anniversaries.
On social media, Elma Jewellery is low-key but real. Although not deeply involved in influencer-based marketing, their natural customer engagement and plain posts speak to a brand more concerned with dependability than hype. This works well with customers who value trustworthiness and substance over flash.
At JewellersReviews.com, we want consumers to make wise purchases with truthful, thorough reviews—and from our review, Elma Jewellery is providing good overall value. With regular customer satisfaction, reasonable pricing, and acceptable promotional deals, it’s still a good option for people seeking classic jewelry without the high price tag.
We give It 3.8 Stars out of 5 as Overall Ratings.
Have you ever tried Elma Jewellery? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!