The “0.70 ct” Trick: Why Salespeople Love It (and When You Should Too)
Intro: You’ve probably seen a diamond labeled “0.70 ct” and felt like it sounded almost like 3/4 of a carat but somehow cheaper. That feeling is not an accident. Salespeople use weights like 0.70 carat because they sit just below price thresholds where diamonds jump in cost. Knowing why this works helps you decide when […]
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