Ascot Diamonds Overview
Ascot Diamonds is an American jeweller with a focus on engagement rings, wedding bands, loose diamonds, and high-end diamond jewellery. They have showrooms in several major cities, such as Washington DC, Atlanta, Dallas, New York, Charlotte, Charleston, and Philadelphia. The business guarantees conflict-free and ethically mined diamonds, and a customized, informative sales experience. They enable buyers to design rings themselves in showroom or select from pre-designed sets. Their collection features both natural and cultured diamonds. Ascot focuses on craftsmanship, quality cut, and diamond grading transparency. Their corporate mission is “Trust and Value Since 1978.”
Company Background
Ascot Diamonds was founded in 1978 and has established its reputation through decades of serving customers throughout the U.S. They are a direct importer of diamonds, which enables them to maintain quality and provide competitive prices. Their showrooms are by appointment to many clients, providing focused, low-pressure service. They have trained diamond consultants on staff who teach customers about color, clarity, cut, carat, and trade-offs. They have grown to multiple metro areas over the years, keeping both natural and man-made diamond options available. Their services branch out into customized ring design, wedding bands, repairs, appraisals, and resizing.
Product Range
They provide: engagement rings (ready-made & custom), women’s and men’s wedding bands, diamond stud earrings, necklaces, bracelets, and high-quality jewelry pieces. Caps include natural and lab-grown diamond options.
Metals Used
Ascot employs precious metals like platinum and 18K gold (white, yellow, rose) in wedding bands and rings. These metals are utilized particularly in premium and custom designs.
Stones Used
The stones are mainly diamonds—both natural and cultured. They supply diamonds in different cuts (round, oval, cushion, radiant, etc.). Some styles might have side stones or accent diamonds.
Price Range
Entry-level: $2,000–$3,000
Mid-range: $4,000–$8,000
High-end: $10,000–$20,000+
Ascot Diamonds Customer Reviews Across Platforms
Ascot Diamonds has a only 25 reviews on WeddingWire with an best rating of 5.0
Redditors generally praise Ascot Diamonds for its stylish, affordable designs and good customer service, though some raise concerns about the durability of its gold-plated pieces for daily wear.
Customer's Feedback Summary
Pros:
- The customer service is widely complimented, particularly for being patient, informative, and not pushy.
- They give good education on diamonds (4 C’s, grading, etc.), so customers can make informed decisions.
- Their return and warranty terms are liberal (30‑day full refund/exchange, free cleaning/polishing, size adjustments).
- They have custom design options and adjustable settings so customers can receive special jewelry.
- Physical storefronts permit in‑person examination which fosters confidence and allows buyers to view actual gemstones.
- The cut quality of most of their diamonds is high so the fire and visual performance will be high.
- Certification from well-known labs (e.g. GIA) is offered, providing additional assurance regarding diamond quality.
- They provide transparency in policies (returns, security, privacy) and have information readily available online.
- Multiple reviews identify a “value” in service: customers believe service, craftsmanship and product are worth the price.
- High reputation: high ratings (4.8‑5 stars) in most areas, and many clients recommend them.
Cons:
- Prices tend to be high — the cost of service and showroom environment is higher than with minimal-overhead alternatives.
- They sell some diamonds that are graded by labs such as EGLUSA, whose standards might be more flexible or inconsistent than GIA’s, resulting in potential discrepancies.
- They carry lower clarity graded diamonds (for example, I1 and Included), which can be seen to contain flaws.
- Search/filter functions on their site have been faulted for being less flexible or friendly than some web-based competitors.
- Customised‑on‑order products will charge restocking fees if they are returned.
Settings or designs take longer to lead if not in stock, delaying production, according to some customers. - Their expense makes them less ideal for those who have limited budgets and wish to achieve maximum carat or size.
- Because of grading lab variability, even with certificates, appearance may differ from expectations.
- Some customers have noted that the online image/video presentation of diamonds could be improved to better assess real sparkle.
- There are occasional complaints about transparency or honesty in some store‑locations (e.g. issues with setting materials or gemstone authenticity).
We give It 4.5 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Ascot Diamonds Social Media & Contacts
Ascot Diamonds has 2,073 followers and 1,057 post on Instagram. Ascot Diamonds actively engages its audience on Instagram.
Ascot Diamonds has around 217 followers on Facebook. They post regularly showcasing new collections and styling tips.
Ascot Diamonds has around 23.9k followers and 122 following on Pinterest. They post regularly showcasing new collections and styling tips.
YouTube
Ascot Diamonds has 599 subscribers and 31 videos on youtube.
We give It 3.1 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
Ascot Diamonds positions itself in the premium fine jewelry market. Natural diamond engagement rings usually start in the multi-thousand dollar category and increase substantially based on carat, cut, and clarity. Lab-created diamond alternatives usually cost lower for visually equivalent quality. Wedding bands made in precious metals also range considerably based on diamond weight and metal. Special custom work adds additional expense. Their showrooms and product brochures categorize rings in tiers: under $10,000, $10,000-$20,000, $20,000-$30,000, and over $30,000.
Value For Money
Customers tend to perceive that Ascot gives good value for the amount paid. The diamond quality transparency, ability to shop around, and dealing with experienced staff contribute to perceived value. Although premium prices are charged, the quality of material and craftsmanship often equals money in consumers’ perceptions. Lab-created diamonds provide access to larger carat size without charging the same premium. Nevertheless, budget-conscious customers may find starter versions too pricey relative to costume jewelry or mass market brands.
Discount Coupons and Promotions
Ascot Diamonds does not promote coupon culture extensively. Their emphasis is more on transparency, education, and value through craftsmanship instead of constant discounting. There are sometimes promotional events or sales in showrooms, but public coupon or “site-wide discount” promotions are fewer in their visible online existence.
We give It 4.2 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Ascot Diamonds
1. Are all Ascot Diamonds stones conflict-free?
Yes. Ascot says they employ conflict-free diamonds.
2. Does Ascot sell lab-grown diamonds?
Yes. They have both natural and cultured diamonds available in their engagement ring collections.
3. Where are their showrooms?
Major cities: Washington DC, Atlanta, Dallas, New York, Charlotte, Charleston, Philadelphia.
4. Can you design a ring to order at Ascot?
Yes. They facilitate custom design in showrooms, such as custom wedding bands and engagement rings.
5. What type of metals do they use in their jewelry?
Platinum and 18K gold (white, yellow, rose) are utilized for most engagement rings and wedding bands.
6. What type of stones and cuts do they have?
They have diamonds in several different cuts: round, cushion, oval, radiant, etc. Both natural and cultured. Accent and side stones available as well.
7. How much is their price range?
Prices vary from entry-level wedding rings (several thousand) to tens of thousands based on carat, cut, and custom work.
8. Is Ascot good for people who don’t know a lot about diamonds?
Yes. Most reviews mention their consultants teach consumers, discussing cuts, grading, and compromises.
9. Do they provide warranties, appraisals or service?
Yes. They offer appraisals, ring resizing, ring repair, cleaning, and custom fitting.
10. How are their reviews rated by customers?
Reviews are strong. Many customers report excellent satisfaction, low pressure sales, and trust in quality.
Conclusion
Ascot Diamonds stands out as a premium choice for engagement rings, wedding bands, and fine diamond jewelry. With decades of experience since 1978, they combine craftsmanship, ethical sourcing, and educational service. Their retail stores in key U.S. cities allow consumers to touch and view diamonds personally, necessary with purchases such as engagement rings. The addition of man-made diamonds to their inventory appeals to more price-conscious buyers while retaining quality and reputation. Customers repeatedly compliment the employees – their expertise, demeanor, and honesty. Several feel empowered to choose well-informed without pressure. This focus on education and belief generates strong perceived value for those that would pay for luxury jewelry. Having the option to create one-of-a-kind rings, choose precious metals such as platinum or 18K gold, and customize settings enhances their allure.
Still, Ascot’s costs echo its high-end positioning. Those with lower budgets might discover that their basic pieces remain pricey. The appointment process and wait for custom piece or resizing can take more time. Furthermore, discount mentality is scarce; the brand operates more on value and quality than on frequent promotions.
In total, for customers looking for a high-quality, well-crafted diamond jewelry item, especially wedding or engagement jewelry, Ascot Diamonds provides great options. If you appreciate quality craftsmanship, integrity, and ethical production methods, the cost is usually justified. For those on a budget, smaller companies or lab-only retailers may provide more affordable options.
We give It 3.9 Stars out of 5 as Overall Ratings.
Have you ever tried Ascot Diamonds? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!
I am Varsha Singh, a gemologist with a Diploma in Polished Diamond Grading from KGK Academy, Jaipur. I love writing about jewelry, gems, and diamonds, and I share simple, honest reviews and easy buying tips on JewellersReviews.com to help you choose pieces you’ll love with confidence.