Yumiyu Jewelry Overview
YUMIYU Jewelry designs elegant, handcrafted jewelry meant to honor uniqueness and spirituality. The company is created by Nina Wong—named after her mother, Yumi Yu—and embodies maternal love, resilience, and wisdom. Every piece includes high-quality elements like gold-filled and vermeil, and they are water-resistant, hypoallergenic, and resistant to tarnishing. The collections take cues from nature, Eastern culture, and sacred symbols such as the Evil Eye, smooth lines, and complex patterns. YUMIYU seeks to empower women by raising their style and spirit. They ship globally and focus on outstanding customer service—warm, responsive, and genuine.
Company Background
Nina Wong started YUMIYU Jewelry for love of her mom and a creative passion for expressive design. Nina is a fashion design graduate and has a master’s degree in digital marketing. Her childhood pastime for making jewelry translated into a brand founded on meaning, appreciation, and creativity. YUMIYU taps into Asian heritage and international cultural aesthetics for inspiration for fearless self-expression. Culture, appreciation, inner knowing, spirituality, and intentional design are the values upon which the brand rests.
Product Range
YUMIYU features a dense variety of jewelry styles such as necklaces, bracelets, earrings, rings, charm bars, pearl and tennis chain collections, theme-based pieces like Evil Eye, Sun & Moon, and customized items. They also have ready-made sets and sale collections.
Metals Used
Their jewelry is made from strong and safe materials: mostly 14k gold-filled over brass, alongside sterling silver plating that is specially layered and coated to tarnish-proof.
Stones Used
YUMIYU balances its pieces with superior-quality accents such as freshwater cultured pearls, 5A-grade cubic zirconia (special “YUMIYU crystals”), and glass crystals that offer glamour and luster.
Price Range
Low-End: $48 – $85 (earrings, simple bracelets)
Mid-Range: $85 – $130 (charm necklaces, gemstone pieces)
High-End: $130 – $298 (luxury sets, layered pieces)
Yumiyu Jewelry Customer Reviews Across Platforms
Yumiyu Jewelry has a only 13 reviews on TenereTeam with an average rating of 4.7
Redditors generally praise Yumiyu Jewelry for its stylish, affordable designs and good customer service, though some raise concerns about the durability of its gold-plated pieces for daily wear.
Customer's Feedback Summary
Pros:
- Excellent Customer Service: Many customers praise the responsiveness and warmth of the owner, Nina.
- High-Quality, Elegant Designs: Reviews consistently describe the pieces as beautifully designed and of excellent quality.
- Unique and Eye-Catching: Customers love the distinctiveness of the designs.
- Looks More Costly Than It Is: Some customers mentioned the items punch above their weight visually vs. cost.
- Personalization Options: The owner has gone extra miles to personalize orders—for instance, making a one-off piece for a granddaughter.
- Handling of Issues Efficiently: Even when items arrived late, were misplaced, or damaged, Yumiyu usually managed the issues efficiently—providing replacements and dealing with refunds.
- Flexible Return Policy (30 Days Free & Easy Returns): Their site promotes a “30 Days Free & Easy Returns” policy.
- Wide Variety of Styles: There are hundreds of products—be it charm necklaces or gemstone bracelets—to suit various tastes.
- Handcrafted & U.S.-Designed: Products are made with a “handmade” look and designed in the U.S., providing a boutique touch.
- Appeals to Influencers & Celebrities: The brand positions itself as influencer and celebrity favorite, targeting fashion-aware consumers.
Cons:
- Unpredictable Customer Service: Though some sing the praises of service, others complain of slow or absent replies.
- Return Process Can Be A Problem: Some customers had to wait, were missing return labels, or were left unsure about refunds—even when the policy was said to be hassle-free.
- Quality Can Vary or Be Delicate: Some mentioned durability problems—such as a broken bracelet shortly after buying it.
- Order Mistakes: There are the occasional errors, such as getting the wrong charm. Although sorted out, it was an annoyance.
- Not Anti-Tarnish (Needs Care): Some people noted that jewelry is not advertised as anti-tarnish. One Redditor mentioned the use of higher-quality materials, such as stainless steel or improved plating.
- Potentially Overpriced: Reddit criticisms cite parallel impressions.
- Dependence on Care Instructions: A few reviews highlight obedience to instructions to prevent tarnishing—suggesting minimal resistance to wear (e.g., preventing 24/7 wear).
- Varied Delivery Experiences: On occasion, packages were lost or delayed. Even though the company corrected the issues, those early stutters count with customers.
- Not Transparent Regarding Materials: There is limited transparency for metal types or durability of plating, which can be crucial for those who experience sensitivities or expect long-term use.
- Reddit Allegations (Possible Skepticism): While not specifically referring to Yumiyu, a Reddit post advised against similar jewelry companies that had false advertising claims or bad response after sales.
We give It 2.8 Stars out of 5 in Cross Platform Reviews.
Note: You should must consider a fact that mostly frustrated comes to review a company on these platforms and in most of the cases happy customers don’t bother to rate. But these datas and reviews can give you a estimate about the service and product of the company.
Yumiyu Jewelry Social Media & Contacts
Yumiyu Jewelry has 40.3k followers and 1,332 post on Instagram. Yumiyu Jewelry actively engages its audience on Instagram.
Yumiyu Jewelry around 3.9k followers and 3.3k likes on Facebook. They post regularly showcasing new collections and styling tips.
Yumiyu Jewelry has around 3.2k followers and 311k following on Pinterest. They post regularly showcasing new collections and styling tips.
YouTube
Yumiyu Jewelry has only 200 subscribers and 238 videos on youtube. They have posted videos related to their jewelry and styling tips.
We give It 2.5 Stars out of 5 in Social Media Presence & Engagement
Note: All of their social handles are pretty active and engaging. This is a green flag for a jewelry Buyers.
Pricing & Value for Money
Pricing
YUMIYU prices its sets wisely—from inexpensive charm necklaces near $85 to complete “Luxury Sets” close to $298. Their plated and gold-filled materials strike a cost-effectiveness and durability balance. Free shipping and transparent return policies (30-day US returns) contribute to friendly value.
Value For Money
Many customers believe they get meaningful craftsmanship and thoughtful design for the cost. Jewelry quality and presentation usually outweigh expectations. But others have expectations that are not met and question price. Warranty or aftercare support can significantly influence perceived value.
Discount Coupons and Promotions
New customers are eligible to receive 15% off their first order. The brand offers sale prices on flash items and limited releases. Free shipping minimums and periodic bundle discounts contribute savings.
We give It 4 Stars out of 5 in Price and Value analysis.
Frequently Asked Questions About Yumiyu Jewelry
1. What materials do they use?
Items are constructed of 14k gold-filled and guarded sterling silver plating.
2. Are they hypoallergenic?
Yes, they’re positioned as hypoallergenic, water-resistant, and tarnish-resistant.
3. Who started YUMIYU?
The company was founded by Nina Wong in memory of her mother’s impact.
4. What do they draw inspiration from for their designs?
Insights from nature, Asian spirituality, Evil Eye symbols, and the blending of cultures.
5. Do they send items internationally?
Yes. Free shipping in US over $75 and free international shipping over $150.
6. What is the return policy?
They provide a 30-day free return for U.S. buyers.
7. Do they carry jewelry sets?
Yes. They have handpicked sets such as the Luxury Set—necklaces and chains sold as a combined set.
8. Do they repair broken jewelry?
Yes—some customer reviews indicate smooth replacement of damaged pieces.
9. Where is the company located?
The founder is located in Miami; shipping worldwide.
10. How is customer service?
They provide 24/7 service through email and text—but response time is uncertain.
Conclusion
YUMIYU Jewelry weaves tender narrative, spirituality, and design sophistication into its handmade products. Nina Wong, the founder of the brand, pours profound maternal love and cultural reverence into every piece. Their application of long-lasting gold-filled and plated materials, considerate iconography such as the Evil Eye, and accommodating craftsmanship provide emotional and visual appeal.
Customers often compliment the beauty and durability of their jewelry and appreciate classy packaging and thoughtful replacements. The policies of the brand—free shipping, easy returns, and introductory discounts—add value to the purchasing experience. Conversely, Trustpilot indicates customer dissatisfaction with expectations of quality, less responsive customer support, and inconsistent returns. Some customers believe that price does not always justify perceived durability.
For anyone who is interested in meaningful jewelry, conscious design, and spiritual touch, YUMIYU can be a fulfilling option—particularly with wise purchasing choices. If the company addresses response and quality transparency, it may resonate even more deeply.
We give It 3.1 Stars out of 5 as Overall Ratings.
Have you ever tried Yumiyu Jewelry? We would love to hear your experiences or answer any questions you may have in the comments below. Let’s share our thoughts with others so they can be better informed!
I am Varsha Singh, a gemologist with a Diploma in Polished Diamond Grading from KGK Academy, Jaipur. I love writing about jewelry, gems, and diamonds, and I share simple, honest reviews and easy buying tips on JewellersReviews.com to help you choose pieces you’ll love with confidence.